The key to winning a Dr. Willard Thompson Scholarship is a clear, concise communications plan. The following are some things to consider while completing your entry:
- Follow the objective, approach and deliverables format for your plan.
- Before writing your press release, try to ask yourself what the key messages are.
- Ask someone to read through your plan and deliverables (preferably someone outside your major) to look for spelling and grammatical errors.
- Format your plan and deliverables so they are easy to read—consider adding section headlines and bullet points.
- Think about your target audience and how to reach them.
- Ask for help. If you don’t really understand something on the application, ask a professor or call a Minnesota PRSA Student Relations committee member.
Managing and completing your scholarship application doesn’t need to be overwhelming. In fact, it can be a breeze if managed in sections.
Try following the suggested timing below to make it easier on yourself and those who might offer help. Remember, there’s $1,000 on the line!
| By November 15
||Fill out the background information and how you would use scholarship funds.
Start thinking about who your faculty/supervisor recommendation will be.
| Before you leave for Winter Break
Have your faculty/supervisor recommendation obtained
Update your resume and check for errors. Consider using your PRSA Student Relations Committee liaison for a resume review
| By January 1
||Develop your case study objective. Hint: objectives should be S.M.A.R.T (specific, measurable, attainable, relevant, time-oriented)
Identify your audience and some key behavioral considerations.
| By January 15
||Identify your strategy and four supporting tactics to deliver a successful campaign.
List three key messages you’d like to convey during the campaign.
Draft a press release using Associated Press style.
| By January 31
||Develop your case study media list.
Draft a pitch letter to send to potential media members.
| By February 3
Review all materials for accuracy. Give everything a close spell/grammar check. Have someone else review.
| By February 4
|| Submit scholarship application.