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2017 Minnesota PRSA Classics Finalists
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We are excited to announce the finalists for the 2017 Minnesota PRSA Classics Awards!

 

Special Purpose Publications

  • A New Look at Energy - Exponent PR
  • Big Data Comes in Small Packages - Exponent PR

Multimedia

  • Insurer Takes a Leap of Faith to Save Its Flock - PadillaCRT
  • Reforming Energy - Exponent PR
  • Tuning In To Listener Needs: The Deal With Yield - Exponent PR

Annual Reports, Agency/Organization (Corporate, Government, Nonprofit) with >25 Employees

  • Building for the Next 100 Years - Exponent PR
  • Status/GO, the Robins Kaplan LLP 2015 Summary of Sharing - Woodruff Sweitzer
  • Sustaining Lives Through Partnership and Passion - Exponent PR

Annual Reports, Agency/Organization (Corporate, Government, Nonprofit) with <25 Employees

  • No entries received

Influencer Outreach

  • A Simply Better #CheesePull for National Grilled Cheese Day – Carmichael Lynch Relate
  • Online Check-In Helps Families Save #MoreMinutes – Lola Red
  • Vine-Ripened Relationships. Red Gold Tomatoes with Lemke Anderson – Lemke Anderson

Newsletters

  • Operation: Newsletter - Weber Shandwick
  • Selling Knowledge, Not Gadgets - Exponent PR
  • The Comeback Kid: Answer Plot Advisor - Exponent PR

Media Relations, Agency/Organization (Corporate, Government, Nonprofit) with >25 Employees

  • Altering Perceptions of Digital Manufacturing - PadillaCRT
  • Blue Bunny Answers LeBron James’ Ice Cream Truck Request - Olson
  • Inspiring Families to Create Memories While Fishing - Exponent PR

Media Relations, Agency/Organization/Contractor/Independent with <25 employees

  • Angie's BOOMCHICKAPOP Creates a Buzz With Popcorn Ale - Kohnstamm Communications
  • Boosting Franchise Sales in 2016 - Lola Red
  • Lola Red With Sphero - Lola Red

Feature, Speech and Public Relations Writing

  • Nourishing Veterinary Know-How - Exponent PR
  • Operation: Newsletter - Weber Shandwick
  • When a Baby Dies - Weber Shandwick

Digital Execution

  • Land O'Lakes Helps Farmers Grow More, Live Better - Exponent PR
  • Revitalizing the Web Presence of a Global Gaming Phenomenon - Psyonix with Strother Communications Group
  • Turning Social Boards Into Cheese Boards to Educate Consumers About Castello - Carmichael Lynch Relate

 

Brand Research and Insights

  • Hunger is Here: Launching a Public Awareness Campaign for Second Harvest Heartland - Bellmont Partners
  • Introducing a “Simply Better” Choice in the Dairy Aisle - Carmichael Lynch Relate
  • Research Reveals Direction for Product Launch - PadillaCRT

Social Content Series, Agency/Organization (Corporate, Gov., Nonprofit) with >25 employees

  • 20 Years and Growing – Exponent PR
  • U.S. Bank Inspires with the Power of Possible – Carmichael Lynch Relate
  • Unbroken Hearts: Shaping the Interventional Cardiology Story – Weber Shandwick

Social Content Series, Agency/Organization (Corporate, Government, Nonprofit) with <25 Employees

  • No entries received

Social Media Promotion, Agency/Organization with >25 Employees

  • Be The Match - Inspiring People to Save Lives Through Snapchat - PadillaCRT
  • Engineers Swipe Right for Rockwell Automation – PadillaCRT
  • U.S. Bank Inspires with the Power of Possible – Carmichael Lynch Relate

Social Content Promotion, Agency/Organization with <25 Employees

  • No entries received

Creative PR Campaign

  • A Simply Better #CheesePull for National Grilled Cheese Day – Carmichael Lynch Relate
  • Blue Bunny Answers LeBron James’ Ice Cream Truck Request - Olson
  • Building a Bridge to Modern Agriculture - Exponent PR

Community Relations, Agency/Organization with >25 employees

  • Blue Cross Extends a Yellow Ribbon to Local Veterans- PadillaCRT
  • From Farms to Food Banks to Families in Need - Exponent PR
  • Insurer Takes a Leap of Faith to Save Its Flock - PadillaCRT

Community Relations, Agency/Organization with <25 employees

  • Bridging the Technology Gap in Gender and Diversity - Bellmont Partners
  • Minnesota Valley National Wildlife Refuge - Gage

Institutional Programs, Agency/Organization with >25 employees

  • Cenex Tanks of Thanks: Driven by Good Deeds - Exponent PR
  • Elevating Science at the American College of Surgeons Clinical Congress - Weber Shandwick
  • Insurer Takes a Leap of Faith to Save its Flock - PadillaCRT

Institutional Programs, Agency/Organization with <25 employees

  • Connecting Minnesota Catholic Schools with Inclusive Mass - PadillaCRT
  • Revitalizing 3M's Award for Excellence in Skin Safety - Inprela Communications

Special Events (Less than 7 Days), Agency/Organization with >25 employees

  • A Simply Better #CheesePull for National Grilled Cheese Day – Carmichael Lynch Relate
  • Be The Match - Inspiring Mothers to Donate Cord Blood and Give Patients Hope - PadillaCRT
  • Unveiling the Museum of Modern Agriculture - Exponent PR

Special Events (Less than 7 Days), Agency/Organization with <25 employees

  • Celebrating a Century With Hubert White - Strother Communications Group
  • Lola Red With Sphero at CES - Lola Red
  • Minnesota Valley National Wildlife Refuge - Gage

Special Events/Observances (More than 7 days), Agency/Organization with >25 employees

  • National Painting Week Inspires Care for Communities - Carmichael Lynch Relate
  • Stacy's Pita Chips Elevates Everyday Snacking - Carmichael Lynch Relate
  • U.S. Bank Inspires Communities to Achieve Possible - Carmichael Lynch Relate

Special Events/Observances (More than 7 days), Agency/Organization with <25 Employees

  • No entries received

Public Service, Agency/Organization with >25 employees

  • Guns in the Hands of Artists: Pillsbury United Communities & City of Minneapolis with Skogrand PR

Public Service, Agency/Organization with <25 employees

  • Minnesota Valley National Wildlife Refuge

Marketing Services, Agency/Organization with >25 employees

  • Inspiring Belief in the Promise of Farm Technology - Exponent PR
  • Making a Lane Change to Redefine Logistics Software - Strother Communications Group

Marketing Services, Agency/Organization with <25 employees

  • GradStaff Knows Entry-Level Hiring - Bellmont Partners

Marketing Products, Agency/Organization with >25 employees

  • Introducing a "Simply Better" Choice in the Dairy Aisle - Carmichael Lynch Relate
  • Paint as a Powerful Tool - Carmichael Lynch Relate
  • Rooted in Family: Growing the Red Gold Quality Story - Lemke Anderson

Marketing Products, Agency/Organization with <25 employees

  • Launching an Original Bootleg in the Beverage Industry - Strother Communications Group
  • Lola Red and Sphero Launch the Force - Lola Red
  • Something to Fuss About: Wellements Launches Category Disrupting Organic Probiotic Gripe Water - Kohnstamm Communications

Crisis/Issues Management

  • Medtronic Launches Global Reputation Management Program - Medtronic

Internal Communications

  • Building a Patient-Centered Culture for the Future of Healthcare - Beehive PR
  • HOPE: The Deluxe United Way Campaign - Beehive PR

Reputation/Brand Management

  • Farm Credit Mid-America Gets Young Farmers' Feet In The Field - Exponent PR
  • U.S. Bank Inspires with the Power of Possible - Carmichael Lynch Relate
  • Unbroken Hearts: Shaping the Interventional Cardiology Story - Weber Shandwick

Investor Relations

  • No entries received

Integrated Communications (Products)

  • #WhatTheFlush: Disrupting the Water Conservation Conversation - PadillaCRT
  • Cultivating a Stronger Future, One Acre at a Time - Exponent PR
  • How to Create a Smart Factory - PadillaCRT

Integrated Communications (Services)

  • Beyond Farming - Exponent PR
  • Making a Lane Change to Redefine Logistics Software - Strother Communications Group
  • U.S. Bank Inspires With the Power of Possible - Carmichael Lynch Relate

Integrated Communications (Gov/Nonprofit)

  • Swim United: With Liberty and Flip Turns for All - Exponent PR
  • Unbroken Hearts: Shaping the Interventional Cardiology Story - Weber Shandwick

International/Multicultural Public Relations

  • Getting Smart: Launching the Honeywell Smart Building Score - Weber Shandwick

Creative Social Campaign, Agency/Organization with >25 employees

  • A Simply Better #CheesePull for National Grilled Cheese Day – Carmichael Lynch Relate
  • Castello Takes Cheese Boards Center Stage to Grow Specialty Cheese Market - Carmichael Lynch Relate
  • Unbroken Hearts: Shaping the Interventional Cardiology Story - Weber Shandwick

Creative Social Campaign, Agency/Organization with <25 employees

  • Rudy Goes Pro - Lola Red

Industry Campaign of the Year, Consumer Products

  • #WhatTheFlush: Disrupting the Water Conservation Conversation - PadillaCRT
  • Castello Takes Cheese Boards Center Stage to Grow Specialty Cheese Market - Carmichael Lynch Relate
  • Launching an Original Bootleg in the Beverage Industry - Strother Communications Group

Industry Campaign of the Year, Consumer Services

  • U.S. Bank Inspires With the Power of Possible - Carmichael Lynch Relate

Industry Campaign of the Year, Technology

  • No entries received

Industry Campaign of the Year, B2B

  • Living Acres: Preserving Monarch Butterflies - PadillaCRT
  • Making a Lane Change to Redefine Logistics Software - Strother Communications Group
  • WinField United Insights Engine - Exponent PR

Industry Campaign of the Year, Healthcare

  • Unbroken Hearts: Shaping the Interventional Cardiology Story - Weber Shandwick

Industry Campaign of the Year, Nonprofit

  • Bringing Families Together Again Through Memorable Fishing Experiences - Exponent PR
  • Swim United: With Liberty and Flip Turns for All - Exponent PR



Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096
Email: office@minnesotaprsa.org

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