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Through the Eyes of the Customer: Why Customer Journey Mapping Matters in B2C and B2B
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Join us on November 2 to learn the basics of customer journey mapping.

 Export to Your Calendar 11/2/2017
When: Thursday, November 2, 2017
7:30 AM
Where: 8400 Normandale Lake Blvd.
Training Room 130 (Lower Level)
Bloomington, Minnesota  55438
United States
Contact: 952-564-3046

Online registration is available until: 11/2/2017
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Understanding the way our customers move through a space, purchase items online, or are transferred through your organization shapes the way we market and communicate. Come roll-up your sleeves and learn the basics of customer journey mapping. After a brief presentation, participants will have an opportunity to walk through their own journey map with guidance from the facilitator. This process will allow gaps or missed opportunities to surface and allow us to view a process from our customer’s perspective. Bring a customer experience example to map and an open mind! 


Roberto Seif, MBA

Strategic Innovation Designer


Roberto is a creative problem solver with a breadth of knowledge developing and launching products, brands and experiences through complex global organizations. His work spans across a wide variety of industries such as hospitality, food and beverage, consumer products, retail and wellness.  As a strategic innovation designer, Roberto delights in helping his clients take their brand to new heights by stretching existing business and experiential models beyond business-as-usual.  


Thursday, November 2, 2017
Registration/Breakfast: 7:30 AM - 8:00 AM
Event: 8:00 AM - 9:30 AM

8400 Normandale Lake Blvd.
Training Room 130 (Lower Level)
Bloomington, MN 55438

Thank you to our location sponsor, Prime Therapeutics!

Minnesota PRSA Member: $30
Student: $10
General Admission: $40
2017 Event Pass Eligible: Purchase Today!

Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096

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