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Lessons from the Inside: How Today’s Communicators Can Elevate Their Role
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Even communicators can sometimes struggle to elevate the role -- and importance -- of our profession to stakeholders. This workshop will arm communicators, in both in-house and agency roles, with the tools needed to show the indispensability of strategic communications in supporting and leading internal and external initiatives.

 Export to Your Calendar 10/13/2017
When: Friday, October 13, 2017
7:30 AM
Where: Honeywell Golden Valley Learning Center
1985 Douglas Drive
Golden Valley, Minnesota  55422
United States
Contact: 952-564-3046

Online registration is available until: 10/10/2017
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Friday, October 13, 2017
7:30 - 8:00 a.m. - Registration
8:00 a.m. - 12:45 p.m. - Program
11:00 a.m. - Lunch to be Served.

Honeywell- Golden Valley Learning Center
1985 Douglas Drive
Golden Valley, MN 55422

Thank you to our venue sponsor:


8:00 a.m. - 9:00 a.m. :  Morning Keynote
Speaker: Cameron Potts, Deluxe Corporation

Starting a Revolution: How Deluxe Used Communications to Champion Small Business
In 2015, Deluxe Corporation, a provider of marketing services and products for small business, celebrated its 100th anniversary by creating the Small Business Revolution to showcase 100 small business stories. Buoyed by the initial success, the program evolved into the Small Business Revolution – Main Street, an online series which offered a $500,000 investment to help small business, and in turn, small towns, reignite the spark that drives them. From 10,000 nominations, Wabash, Ind., emerged as the first honoree and became the focus of an eight-episode series chronicling the town’s efforts to survive and thrive against the odds. Season 2 features Bristol Borough, Pennsylvania, launching Sept. 28 on HULU and

Communicators have long known that person-driven storytelling can help drive organizational and societal change, but how do you sell the idea internally and then measure its effectiveness? Cameron Potts, vice president of public relations and community management at Deluxe Corporation, will share how he was able to leverage marketing and public relations to build a multi-channel program that allowed Deluxe to invest in its customers in a unique and meaningful way.

 9:10 - 9:55 a.m First Breakout Sessions

  • Breakout #1: Knowing the Numbers: What They Mean, Why They Matter, and How They'll Make You Matter More, Tony Carideo, President of the Carideo Group

A (very) short course in the language of business and the importance of being able to understand the world from the point of view of a Profit and Loss Statement. Join Tony Carideo, veteran journalist and business columnist, financial analyst, PR and Investor Relations professional, and small business owner, in a discussion of the nuts and bolts of business, and what journalists expect from you when you venture into the world of finance.

  • Breakout #2 Winning the Business: Inside the Agency Hiring Process, LeeAnn Rasachak Fahl, Securian Financial Group

Agencies of all sizes and specialties face the same challenge: finding new business. But, what does the process look like for a business searching for a new communications partner? This session will provide an overview of how corporations find and hire agencies today. From the role of an RFP and networking to make or break moments during a new biz pitch, learn insights to help you get a foot in the door, win the business and meet expectations during onboarding and beyond.

10:05-10:50 a.m. Second Breakout Sessions

  • Breakout #3 - Selling the Function of Communications Internally, Greg Zimprich, APR and Jessie Timmerman, Honeywell Home and Building Technologies

Whether you work for a multinational organization or a small business, sometimes selling the value of communications and public relations can be tough. In this session, internal and external communication leaders from Honeywell Home and Building Technologies will share how they use an integrated approach to show senior leadership the vital role employee and customer communication can play in daily operations.

  • Breakout #4 - Building a Long-Term Agency/Client Partnership, Heather Cmiel, APR, 3M, Jen Deets, Schermer, and Jackie Vos, Inprela.

Like any relationship, the agency/client partnership has its share of ups and downs. Whether it is strategy that misses the mark or unresponsiveness to emails, effectively navigating missteps is a crucial in building a long-term, mutually beneficial relationship. Join this panel of current agency/client partners as they candidly discuss the good, bad and ugly of agency/client management and outline what we all can do to become better business partners.

11:00 a.m. - Lunch Buffet is Served

11:30 a.m. -12:45 p.m. Luncheon Keynote Panel
Your Logo Here: Understanding the Reputational Value of Big Ticket Corporate Partnerships

Super Bowl LII, Final Four, X Games, Ryder Cup. These are only a handful of the event that have come or are coming to Minnesota. With big ticket events, comes the opportunity for brands to showcase support and drive visibility of their organizations. But what is the return on these massive investments? How do these partnerships benefit companies? And with so many notable events happening at once, how are organizers of the biggest events around making a repeat ask of organizations in Minnesota? Join Minnesota PRSA as we explore these questions and dig into the value of partnerships today.




Entire Workshop- Prior to October 1, 2017

  • $125- Members
  • $150- Non Members
  • $85- Students
  • $85- Use Minnesota PRSA Event Pass

Entire Workshop - After September 30, 2017

  • $150- Members
  • $175- Non Members
  • $100- Students
  • $100- Use Minnesota PRSA Event Pass 

Onsite registrations will not be accepted for this event, so be sure to register in advance.

Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096

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