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Perspectives Blog: Chapter News

Minnesota PRSA Celebrates Breakthrough Creativity and Innovation at the Classics Awards

Friday, April 15, 2016   (0 Comments)
Posted by: Catherine Roman
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Exponent PR and DuPont Crop Protection Win Best of Show Award

 

The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) held its 38th Annual Classics Awards last night at the Muse Event Center in Minneapolis, celebrating breakthrough creativity and innovative thinking in the public relations industry throughout the past year. Top campaigns featured unprecedented ingenuity by driving engagement among diverse audiences through digital, content marketing, influencer outreach, experiential events and much more.

 

More than 50 awards were presented to agencies, corporations, nonprofit organizations and associations for exemplary work over the past year on programs in consumer products, consumer services, technology, health care, nonprofit, agriculture and more.

 

“The quality of work and counsel delivered by the local public relations industry is extremely high, and ranks up there with the best from the entire country,” said Jason Sprenger, APR, president of Minnesota PRSA. “The annual Classics Awards are a fantastic way to celebrate our collective success and showcase the best-in-class professional knowledge, service, standards and ethics that we strive for each and every day.”

 

2016 Best in Show Award

DuPont Crop Protection and Exponent PR received the Best in Show award, as well as the B2B Industry Campaign of the Year award, for “Feeding the World, One Farmer at a Time.” Food production must double to feed the nine billion people expected to populate Earth by year 2050. Food is produced one farmer at a time, and every farmer’s needs are unique. Exponent and DuPont Crop Protection set out to show how local DuPont experts are helping individual farmers preserve crop quality and yield.

 

Donald G. Padilla Distinguished Practitioner Award

Minnesota PRSA honored Joel Swanson, the immediate past president of Minnesota PRSA, with the Donald G. Padilla Distinguished Practitioner Award. The award is presented to an outstanding individual who has made selfless contributions to the public relations industry and demonstrated exceptional professional achievement. Swanson received the award for his dedication to public relations during his 20+ year career and his volunteer work with local organizations, such as Clearway Minnesota and Ronald McDonald House, Upper Midwest.

 

Young Professional of the Year Award

Receiving Minnesota PRSA’s Young Professional Award was Becca Bijoch, senior publicist at Lola Red PR. The award recognizes a Minnesota PRSA rising star who has contributed to the organization, industry and community. Bijoch demonstrates her commitment to the public relations profession through internal team building, client work and community mentorship.

 

Dr. Willard Thompson Scholarship

Sara Erickson from the University of Minnesota, Twin Cities was honored as the winner of the coveted Dr. Willard Thompson Scholarship. She received $1,000, a free PRSA associate membership and a special lunch with Jason Sprenger, APR, president of Minnesota PRSA.

 

Student Awards

Minnesota PRSA also honored several Public Relations Student Society of America (PRSSA) students for their exceptional work. Richard Palermo from Saint Mary’s University of Minnesota received a Digital and Social media award for the “It’s on Us” Campaign; Karen Peterson and Miranda Goldammer from Augustana University received the Community Relations award for the SAM Ridership Program; and Alexandra Grillo from St. Cloud State University received the Public Relations Planning award for KVSC 88.1FM – Your Sound Alternative.


Classics Awards Programs Winners


Community Relations (Business/Industry)

No Child Left Behind on the Playground: The Case for Inclusive Equipment

PadillaCRT with Landscape Structures, Inc.

 

Community Relations (Government/Nonprofit)

GiveMN – Give To The Max Day

PadillaCRT with GiveMN

 

Institutional Programs (Business/Industry)

Cenex Tanks of Thanks: Fueled by Good

Exponent PR with Cenex

 

Institutional Programs (Government/Nonprofit)

Improving Lives Across the Globe One Week at a Time

Strother Communications Group with UMN College of Education and Human Development

 

Special Events/Observances (Less Than 7 Days – Business/Industry)

Cenex Goes Country with Music Festival Events

Exponent PR with Cenex

 

Special Events/Observances (Less Than 7 Days – Government/Nonprofit)

Inspiring Mothers to Donate Cord Blood and Give Patients Hope

PadillaCRT with Be The Match

 

Special Events/Observances (More Than 7 Days – Business/Industry)

Rewarding School Health and Wellness Champions

Bellmont Partners with Midwest Dairy Council

 

Special Events/Observances (More Than 7 Days – Government/Nonprofit)

It's On You: Inspiring the African American Community to Step Up and Save Lives

PadillaCRT with Be The Match

 

Public Service (Business/Industry)

H&R Block Budget Challenge Earns Major Dividends

Spong with H&R Block

 

Public Service (Government/Nonprofit)

It's On You: Inspiring the African American Community to Step Up and Save Lives

PadillaCRT with Be The Match

 

Public Affairs

Medtronic Earns Support for Acquisition of Covidien

Medtronic

 

Marketing Services (New – Budget Less $100,000)

Bringing a Personal Touch to Health Insurance

PadillaCRT with Blue Cross and Blue Shield of Minnesota

 

Marketing Services (New – Budget More Than $100,000)

Tonight Bedtime, Tomorrow The World.

FleishmanHillard with Sleep Number

 

Marketing Services (Established – Budget Less Than $100,000)

Positioning VITAL WorkLife as a Thought Leader in Health Care Employee Assistance Programs

Risdall Public Relations with VITAL WorkLife

 

Marketing Services (Established – Budget More Than $100,000)

H&R Block Budget Challenge Earns Major Dividends

Spong with H&R Block

 

Marketing Products (New – Budget More Than $100,000)

Land O’Lakes Elevates the Every Day with European Butter

Exponent PR with Land O’Lakes

 

Marketing Products (New – Budget Less Than $100,000)

BJ’s Restaurant & Brewhouse Welcomes Baby Quinoa as its Newest Arrival

Spong with BJ’s Restaurant & Brewhouse

 

Marketing Products (Established – Budget More Than $100,000)

Tuesday Becomes “Bluesday” to Ignite Summertime Blue Cheese Sales

Spong with Castello

 

Marketing Products (Established – Budget Less Than $100,000)

Jennie-O Inspires Thanksgiving Perfection With The Holiday Table

Spong with Jennie-O

 

International Public Relations

Commanding Attention for Honeywell: Introducing the Command & Control Suite Around the World

Weber Shandwick with Honeywell

 

Crisis/Issues Management

Busting Misperceptions and Shattering Online Giving

PadillaCRT with GiveMN

 

Internal Communications

Medtronic Earns Employee Support for Acquisition of Covidien

Medtronic

 

Investor Relations

Here’s the Beef!

PadillaCRT with Patterson Companies

 

Integrated Communications (Products)

Jennie-O Inspires Thanksgiving Perfection With The Holiday Table

Spong with Jennie-O

 

Integrated Communications (Services)

H&R Block Budget Challenge Earns Major Dividends

Spong with H&R Block

 

Integrated Communications (Government/Nonprofit)

Improving Lives Across the Globe One Week at a Time

Strother Communications Group with UMN College of Education and Human Development

 

Multicultural Public Relations

It's On You: Inspiring the African American Community to Step Up and Save Lives

PadillaCRT with Be The Match

 

Industry Campaign of the Year (Consumer Products)

Genuine Thermos Brand Heats Up the Coffee World

Spong with Genuine Thermos Brand

 

Industry Campaign of the Year (Consumer Services)

H&R Block Budget Challenge Earns Major Dividends

Spong with H&R Block

 

Industry Campaign of the Year (Technology)

Introducing a Smart Bed for Smart Kids. Tonight Bedtime, Tomorrow the World.

FleishmanHillard with Sleep Number

 

Industry Campaign of the Year (B2B)

Feeding the World, One Farmer at a Time

Exponent PR with DuPont Crop Protection

 

Industry Campaign of the Year (Health Care)

Medtronic Earns Support for Acquisition of Covidien

Medtronic

 

Industry Campaign of the Year (Nonprofit)

Keys for Heroes: Ending Veteran Homelessness

Minnesota Department of Veterans Affairs


Classics Awards Elements Winners


Brochures

Preventing Fraud: BBB and Minnesota Brain Injury Alliance Put their Heads Together

Better Business Bureau of MN & ND with Minnesota Brain Injury Alliance

 

Special Purpose Publications

Bringing Employees into the RateLinx Brand with the RateLinx Culture Book

Strother Communications Group with RateLinx

 

Multimedia

Delivering the Dirt Week by Week on “The Deal With Yield”

Exponent PR with WinField

 

Annual Reports (Business/Industry)

Setting the Standard for Clean Operations: AmeriPride’s Inaugural Corporate Responsibility Report

FleishmanHillard with AmeriPride Services

 

Annual Reports (Government/Nonprofit)

Minnesota Department of Veterans Affairs 2014 Annual Report & 2015 Objectives

Minnesota Department of Veterans Affairs

 

Influencer Outreach

Arla Celebrates #GooeyGoodness

Spong with Arla

 

Newsletters

Insights Reports Series

Exponent PR with Farm Credit Mid-America

Magazines

‘C’ the Value of Partnering With CHS

Exponent PR with CHS

 

Media Relations (Business/Industry Budget Less Than $100,000)

Land O’Lakes Inspires Story Sharing with European Butter

Exponent PR with Land O’Lakes

 

Media Relations (Business/Industry Budget More Than $100,000)

Exterminating Pop Culture

Olson Engage with Terminix

 

Media Relations (Government/Nonprofit)

Expanding Minnesotans’ Perspectives on Health

PadillaCRT with Blue Cross and Blue Shield

 

Feature Writing

For the Love of Isaac

PadillaCRT with Be The Match

 

Technical Writing

The Race to Defend Alfalfa

Exponent PR with W-L Alfalfas

 

Speech Writing

On the Verge, a Travel Industry Conference Speech that Rethinks the "Keynote"

Weber Shandwick with Carlson Wagonlit Travel

 

Websites (Business/Industry)

BEHR Paint Invites Fans to Color Their Memories

Olson Engage with BEHR

 

Websites (Government/Nonprofit)

Explore Minnesota Website

Exponent PR with Explore Minnesota Tourism

 

Measurement & Evaluation

Medtronic Measures Stakeholder Sentiment for Acquisition of Covidien

Medtronic

 

Social Media (Business/Industry)

We’re Horse People Too

Exponent PR with Purina Animal Nutrition

 

Social Media (Government/Nonprofit)

Inspiring Authentic #OnlyinMN Moments

Exponent PR with Explore Minnesota Tourism

 

Creative Tactics

Arla Celebrates #GooeyGoodness

Spong with Arla

###

 

About Minnesota PRSA Classics Awards

Since 1978, the Minnesota PRSA Classics Awards have recognized hundreds of organizations for excellence in public relations. The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

 

The Classics Awards are divided into two categories: Elements and Programs. Elements Awards recognize outstanding individual components or tactics while Programs Awards honor the best overall public relations campaigns. The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best in Show.

About Minnesota PRSA
Chartered in 1949, Minnesota PRSA is the ninth-largest chapter of the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 112
chapters nationwide, including 14 Professional Interest Sections that focus on specific industries and practice areas. Minnesota PRSA is comprised of more than 350 professionals from agency, corporate, non-profit, government and freelance sectors. (http://www.minnesotaprsa.org)




Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096
Email: office@minnesotaprsa.org

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