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5 Quick Tips for an Award-Winning Classics Entry

Friday, December 29, 2017   (0 Comments)
Posted by: Maureen Schriner
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5 Quick Tips for an Award-Winning Classics Entry

By Molly Bush

Thought about what you’ll be submitting for the 2018 Classics Awards? Still need to fine-tune the details before you hit submit? Early deadline for the Minnesota PRSA Classics Awards is Friday, Jan. 5. To help you, here is a quick-reference guide with five tips to submitting an award-winning Classics entry:


Have fun.

First things first, the key to a fantastic Classics Award entry is to have fun with it! Sounds simple, right? Well, it’s sometimes easier said than done to look back on an entire year of work and write a compelling entry, let alone multiple entries.



Make it memorable.

While there are key elements to hit in each entry (research, planning, execution and evaluation), be sure to go a step further by infusing the most impressive details of your work with a little drama. Think of it like an interview. Describe the ups and downs of the challenges you faced in such a detailed and amplified way that the judges are along for the ride the entire way.


Keep it real.

We can’t stress enough the importance of telling stories in your own words. Find a way to talk about the not-so-fun parts of your entry
(i.e. evaluation metrics) in a way that’s just as easy to read as your 100-word summary. People always say it’s a mix of art and science, so follow that formula by showcasing the complex details that went into your work while also using some creativity to bring your entry to life. 


Impact. Impact. Impact.

The best part of reading a story is getting to know the people involved and being able to see how the story affected their lives. It’s easy to just focus on the work and the numbers, but giving the judges some context can go a long way. What impact did your work have? Did the results meet or exceed the initial business goals? How did the research and numbers help you better connect with and understand the audiences you were trying to reach?


Bring it all together.

When reviewing Classics entries, the judges only know what you tell them. If any crucial context was left out of your entry, the judges will be forced to draw their own conclusions. Talk about your work as if you’re telling a story to someone who doesn’t work in the industry. Take the opportunity to educate, be honest about the challenges you faced, be proud of the work that was produced, and don’t forget to leave breadcrumbs along the way to help the judges understand how it all came together. Quality storytelling will help showcase your work and hook the judges, so don’t skimp on the production of your Classics entry.


Visit the Classics Awards website to learn how to enter. Questions? Contact Classics Co-Chairs Mollie Bush ( or Bianca Jones 


Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096

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