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Perspectives Blog: Blog Posts

How clients can get their PR agency to love them … and why clients should care

Monday, February 5, 2018   (0 Comments)
Posted by: Maureen Schriner
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This guest post is by Paul Maccabee, president at Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

 

Does your PR agency love you? No really, do they absolutely adore working for your company? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward?

 

… To understand why clients should strive to persuade their agencies to love them, we polled four of our favorite PR agency leaders who, among them, have served literally hundreds of clients …

 

For the full blog post, read here on the MaccaPR Blog.

 

 

Among the insights from the four PR agency leaders:

 

Carmichael Lynch Relate President Julie Batliner

 

"Let us be partners rather than treating us as vendors. We should know about each other’s business and personal goals, so we can support you and have fun while doing it. Share information, both good and bad.”

 

 

 

 

 

 

Padilla President Matt Kucharski

 

“…let’s face it – we’re human. We do our best work for the clients who appreciate what we do – and show it.”

 

 

 

 

 

 

 

 

Lola Red Founder Alexis Walsko

 

“If you want to tell us how to do our jobs, then you should probably do it yourself. Don’t be condescending. We’re on the same side. In fact, we’re responsible for saying wonderful things about you and your business. Do not make us lie.”

 

 

 

 

 

 

 

 

 

 

 

Solo Practitioner and LaBreche PR Founder/Former President Beth LaBreche.

 

“People at agencies can’t wait to work on their favorite clients. They actually are always thinking of them and how to solve problems and drive their business further. Those clients get more from their agencies.”

 

What are your thoughts about how clients and their PR agencies can create bonds of respect, trust and devotion?

 




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