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2016 Classics Award Winners
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The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

 

More than 50 awards were presented to agencies, corporations, nonprofit organizations, and associations for exemplary work over the past year. Receiving 2015 Classics Best of Show award was Exponent PR and DuPont Crop Protection for its B2B Industry Campaign of the Year called, “Feeding the World, One Farmer at a Time.” The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best in Show.

 

Programs Winners

Programs awards honor the best overall public relations campaigns 

 

  • Community Relations (Business/Industry) No Child Left Behind on the Playground: The Case for Inclusive Equipment, PadillaCRT with Landscape Structures, Inc.
  •  Community Relations (Government/Nonprofit) GiveMN – Give To The Max Day, PadillaCRT with GiveMN
  •  Institutional Programs (Business/Industry) Cenex Tanks of Thanks: Fueled by Good, Exponent PR with Cenex
  •  Institutional Programs (Government/Nonprofit) Improving Lives Across the Globe One Week at a Time, Strother Communications Group with UMN College of Education and Human Development
  •  Special Events/Observances (Less Than 7 Days – Business/Industry) Cenex Goes Country with Music Festival Events, Exponent PR with Cenex
  •  Special Events/Observances (Less Than 7 Days – Government/Nonprofit) Inspiring Mothers to Donate Cord Blood and Give Patients Hope, PadillaCRT with Be The Match
  • Special Events/Observances (More Than 7 Days – Business/Industry) Rewarding School Health and Wellness Champions, Bellmont Partners with Midwest Dairy Council
  •  Special Events/Observances (More Than 7 Days – Government/Nonprofit) It's On You: Inspiring the African American Community to Step Up and Save Lives, PadillaCRT with Be The Match
  •  Public Service (Business/Industry) H&R Block Budget Challenge Earns Major Dividends, Spong with H&R Block
  •  Public Service (Government/Nonprofit) It's On You: Inspiring the African American Community to Step Up and Save Lives, PadillaCRT with Be The Match
  •  Public Affairs Medtronic Earns Support for Acquisition of Covidien, Medtronic
  •  Marketing Services (New – Budget Less $100,000) Bringing a Personal Touch to Health Insurance, PadillaCRT with Blue Cross and Blue Shield of Minnesota
  •  Marketing Services (New – Budget More Than $100,000) Tonight Bedtime, Tomorrow The World., FleishmanHillard with Sleep Number
  •  Marketing Services (Established – Budget Less Than $100,000) Positioning VITAL WorkLife as a Thought Leader in Health Care Employee Assistance Programs, Risdall Public Relations with VITAL WorkLife
  •  Marketing Services (Established – Budget More Than $100,000) H&R Block Budget Challenge Earns Major Dividends, Spong with H&R Block
  •  Marketing Products (New – Budget More Than $100,000) Land O’Lakes Elevates the Every Day with European Butter, Exponent PR with Land O’Lakes
  •  Marketing Products (New – Budget Less Than $100,000) BJ’s Restaurant & Brewhouse Welcomes Baby Quinoa as its Newest Arrival, Spong with BJ’s Restaurant & Brewhouse
  • Marketing Products (Established – Budget More Than $100,000) Tuesday Becomes “Bluesday” to Ignite Summertime Blue Cheese Sales, Spong with Castello
  • Marketing Products (Established – Budget Less Than $100,000) Jennie-O Inspires Thanksgiving Perfection With The Holiday Table, Spong with Jennie-O
  • International Public Relations Commanding Attention for Honeywell: Introducing the Command & Control Suite Around the World, Weber Shandwick with Honeywell
  • Crisis/Issues Management Busting Misperceptions and Shattering Online Giving, PadillaCRT with GiveMN
  • Internal Communications Medtronic Earns Employee Support for Acquisition of Covidien, Medtronic
  • Investor Relations Here’s the Beef!, PadillaCRT with Patterson Companies
  • Integrated Communications (Products) Jennie-O Inspires Thanksgiving Perfection With The Holiday Table, Spong with Jennie-O
  • Integrated Communications (Services) H&R Block Budget Challenge Earns Major Dividends, Spong with H&R Block
  • Integrated Communications (Government/Nonprofit) Improving Lives Across the Globe One Week at a Time, Strother Communications Group with UMN College of Education and Human Development
  • Multicultural Public Relations It's On You: Inspiring the African American Community to Step Up and Save Lives, PadillaCRT with Be The Match
  • Industry Campaign of the Year (Consumer Products) Genuine Thermos Brand Heats Up the Coffee World, Spong with Genuine Thermos Brand
  • Industry Campaign of the Year (Consumer Services) H&R Block Budget Challenge Earns Major Dividends, Spong with H&R Block
  • Industry Campaign of the Year (Technology) Introducing a Smart Bed for Smart Kids. Tonight Bedtime, Tomorrow the World., FleishmanHillard with Sleep Number
  • Industry Campaign of the Year (B2B) Feeding the World, One Farmer at a Time, Exponent PR with DuPont Crop Protection
  • Industry Campaign of the Year (Health Care) Medtronic Earns Support for Acquisition of Covidien, Medtronic
  • Industry Campaign of the Year (Nonprofit) Keys for Heroes: Ending Veteran Homelessness, Minnesota Department of Veterans Affairs

Elements Winners

Elements Awards recognize outstanding individual components or tactics

 

  • Brochures Preventing Fraud: BBB and Minnesota Brain Injury Alliance Put their Heads Together, Better Business Bureau of MN & ND with Minnesota Brain Injury Alliance
  • Special Purpose Publications Bringing Employees into the RateLinx Brand with the RateLinx Culture Book, Strother Communications Group with RateLinx
  • Multimedia Delivering the Dirt Week by Week on “The Deal With Yield," Exponent PR with WinField
  • Annual Reports (Business/Industry) Setting the Standard for Clean Operations: AmeriPride’s Inaugural Corporate Responsibility Report, FleishmanHillard with AmeriPride Services
  • Annual Reports (Government/Nonprofit) Minnesota Department of Veterans Affairs 2014 Annual Report & 2015 Objectives, Minnesota Department of Veterans Affairs
  • Influencer Outreach Arla Celebrates #GooeyGoodness, Spong with Arla
  • Newsletters Insights Reports Series, Exponent PR with Farm Credit Mid-America
  • Magazines ‘C’ the Value of Partnering With CHS, Exponent PR with CHS
  •  Media Relations (Business/Industry Budget Less Than $100,000) Land O’Lakes Inspires Story Sharing with European Butter, Exponent PR with Land O’Lakes
  • Media Relations (Business/Industry Budget More Than $100,000) Exterminating Pop Culture, Olson Engage with Terminix
  • Media Relations (Government/Nonprofit) Expanding Minnesotans’ Perspectives on Health, PadillaCRT with Blue Cross and Blue Shield
  • Feature Writing For the Love of Isaac, PadillaCRT with Be The Match
  • Technical Writing The Race to Defend Alfalfa, Exponent PR with W-L Alfalfas
  • Speech Writing On the Verge, a Travel Industry Conference Speech that Rethinks the "Keynote," Weber Shandwick with Carlson Wagonlit Travel
  • Websites (Business/Industry) BEHR Paint Invites Fans to Color Their Memories, Olson Engage with BEHR
  • Websites (Government/Nonprofit) Explore Minnesota Website, Exponent PR with Explore Minnesota Tourism
  • Measurement & Evaluation Medtronic Measures Stakeholder Sentiment for Acquisition of Covidien, Medtronic
  • Social Media (Business/Industry) We’re Horse People Too, Exponent PR with Purina Animal Nutrition
  • Social Media (Government/Nonprofit) Inspiring Authentic #OnlyinMN Moments, Exponent PR with Explore Minnesota Tourism
  •  Creative Tactics Arla Celebrates #GooeyGoodness, Spong with Arla

 

 



Minnesota PRSA
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Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096
Email: office@minnesotaprsa.org

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