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The Power of Language: Understanding Complexities when Communicating with Diverse Audiences

Do we say Native American, American Indian or Indigenous People? The Associated Press recently updated its Stylebook to note that the b in Black American should be capitalized. But, wait, when do we use Black instead of African American? 
 
Our language is continually changing. As professional communicators, we understand the importance of connecting with our target audiences. What if instead of connecting, we offend them? Can your organization or clients afford to use incorrect terminology?
 
Join Minnesota PRSA for a 90-minute course on communicating with diverse audiences. The takeaways from this free online event will be priceless with what you learn from an outstanding group of panelists including Toya Stewart Downey, director, Communications and Inclusion, Ordway Center for the Arts; Leslie Wright, director, External Engagement, Greater Twin Cities United Way; Alberto Monserrate, CEO, co-founder, NewPublica; Ricardo Lopez, Senior Political Reporter, Minnesota Reformer; and Miles Trump, senior specialist, Global Communications, Cargill.

Panelists:

Toya Stewart Downey, director, Communications and Inclusion, Ordway Center for the Arts


Leslie Wright, director, External Engagement, Greater Twin Cities United Way


Alberto Monserrate, CEO, co-founder, NewPublica


Ricardo Lopez, Senior Political Reporter, Minnesota Reformer


Miles Trump, senior specialist, Global Communications, Cargill

Moderated By: 

Marsha Pitts-Phillips, Minnesota PRSA’s Diversity and Inclusion Officer
 
When:
Tuesday, July 28, 2020; 9:30 to 11 a.m.

             

Venue:
Attend via GoToMeeting. Access information will be sent prior to the event.

Registration: 
Free to members and non-members, although we’d appreciate a donation to the newly created national Multicultural Endowment Scholarship Fund, which was created to educate and empower rising diverse talent in our industry.

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When:
Tuesday, July 28, 2020, 9:30 AM until 11:00 AM
Where:
Online via GoToMeeting
MN  
Additional Info:
Category:
Programming
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