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Real Talk About Fake News
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9/20/2018
When: Thursday, September 20, 2018
5:30 PM
Where: Weber Shandwick
510 Marquette Ave, Suite 13F
Minneapolis, Minnesota  55402
United States
Contact: 952-564-3046


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Real Talk About Fake News


The unwanted and unwelcome phenomenon of “fake news” continues to be a chronic disruption to the environment in which communications professionals operate. More significantly, its presence is eroding trust and confidence in credible news and information sources.

Our presenters, Dave Collett and Danny Olson of Weber Shandwick, will will delve into the origins of fake news and follow its trajectory, providing the latest information on how it is permeating our profession and the impact it is having on how we operate. Specifically, the presentation will focus on the following topics:

  • the changing definition and usage of the term “fake news”
  • how fake news impacts real news, challenging the credibility and the influence of genuine media outlets
  • the rise and impact of automated online message dissemination
  • how social platforms are trying to filter and combat fake news


Speakers:
Dave Collett, Executive Vice President and General Manager at Weber Shandwick



Danny Olson, Senior Vice President, Platform Strategy at Weber Shandwick



Pricing:

  • Minnesota PRSA Members: $20
  • Non-Members/Guests (General Admission): $30
  • Students:Free
  • Retired: $10
  • 2018 Minnesota PRSA Event Pass Eligible



Minnesota PRSA 1660 Highway 100 South, Suite 500-309 Minneapolis MN 55416 Phone: 952-237-9258 Email: office@minnesotaprsa.org

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