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Through the Eyes of the Customer: Why Customer Journey Mapping Matters in B2C and B2B
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Join us on November 2 to learn the basics of customer journey mapping.

When: Thursday, November 2, 2017
7:30 AM
Where: 8400 Normandale Lake Blvd.
Training Room 130 (Lower Level)
Bloomington, Minnesota  55438
United States
Contact: 952-564-3046

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Registration for this event is now closed.  Registration will be available on-site.

Understanding the way our customers move through a space, purchase items online, or are transferred through your organization shapes the way we market and communicate. Come roll-up your sleeves and learn the basics of customer journey mapping. After a brief presentation, participants will have an opportunity to walk through their own journey map with guidance from the facilitator. This process will allow gaps or missed opportunities to surface and allow us to view a process from our customer’s perspective. Bring a customer experience example to map and an open mind!


Eric McPherson, MBA, Marketing and Business Development Strategist, 3M
Eric works on a wide range of marketing and strategy projects for all divisions and corporate groups at 3M. His projects typically involve conducting research, developing recommendations, and giving presentations. He worked as a project manager and a strategist on a core surge Customer Journey Mapping (CJM) project for an abrasives division involving two workshops and the development of key pain points and digital opportunities for an agile team. He also led and completed a CJM project analyzing the customer journey for roofing granules. Prior to his current role, Eric worked as a contract marketer at 3M and Thomson Reuters before going back to school to get my MBA before ultimately returning to 3M to my current role.

Roberto Seif, MBA, Strategic Innovation Designer, HDR
Roberto is a creative problem solver with a breadth of knowledge developing and launching products, brands and experiences through complex global organizations. His work spans across a wide variety of industries such as hospitality, food and beverage, consumer products, retail and wellness. As a strategic innovation designer, Roberto delights in helping his clients take their brand to new heights by stretching existing business and experiential models beyond business-as-usual.

Jennifer Mellum, MBA, Senior Director Customer Experience and Research, Prime Therapeutics
Jennifer is responsible for driving the customer experience strategy and delivering insights-driven experiences that meet both customer and business needs. She implements new business programs, practices, products and services that improve end-to-end customer experience across all channels and fosters a customer-centric company culture.

Mellum is an experienced health care marketing professional with more than 20 years of expertise in customer research and insights, business strategy, marketing plan development and execution, and using customer feedback to build best in class products and services.


Thursday, November 2, 2017
Registration/Breakfast: 7:30 AM - 8:00 AM
Event: 8:00 AM - 9:30 AM

8400 Normandale Lake Blvd.
Training Room 130 (Lower Level)
Bloomington, MN 55438

CLICK HERE for directions/parking information.

Thank you to our location sponsor, Prime Therapeutics!

Minnesota PRSA Member: $30
Student: $10
General Admission: $40
2017 Event Pass Eligible: Purchase Today!

Registration for this event is now closed.  Registration will be available on-site.

Minnesota PRSA 1660 Highway 100 South, Suite 500-309 Minneapolis MN 55416 Phone: 952-237-9258 Email:

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