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Perspectives Blog: Chapter News

Communication Consultant Holly Donato Earns Accreditation in Public Relations (APR)

Monday, May 4, 2015   (0 Comments)
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Public relations consultant Holly Donato recently earned her accreditation in public relations (APR) from the national Public Relations Society of America (PRSA). Donato is one of 92 Minnesota PRSA chapter members who hold the APR designation, the recognized gold standard for public relations practitioners since 1964.

 

During a year-long process, Donato demonstrated competency in the knowledge, skills and abilities required to practice strategic public relations effectively in today’s business arena. The assessment involves presenting a communications plan before a Readiness Review Panel of active APRs and a three-hour exam, among other requirements. Applicants must be seasoned working professionals with approximately five or more years of public relations experience. Once achieved, APRs are required to complete continuing education and serve in volunteer or leadership activities within the profession, and commit to high ethical standards.

 

Donato is currently principal and consultant at Donato Communications, LLC in Minneapolis, where she serves clients directly or teams with agencies to offer strategic communication planning, media relations informational content, publications and events. Previously, she worked as national marketing director and communications manager for Feed My Starving Children in Minneapolis, director of publications and media relations in the Office of Communications and Marketing at Bethel University in St. Paul, Minn., director of corporate communication for Delta Dental Plan of Minnesota in Eagan, Minn., and account manager at Colle + McVoy in Minneapolis.

 

Donato launched her career in broadcast journalism as a radio and television anchor, reporter and assignment editor in the Twin Cities and Fargo/Grand Forks, North Dakota markets.




Minnesota PRSA 1660 Highway 100 South, Suite 500-309 Minneapolis MN 55416 Phone: 952-237-9258 Email: office@minnesotaprsa.org

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