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The mission of the Minnesota PRSA Perspectives blog is to provide content that engages individuals across all experience levels from PR students to professionals in agency, nonprofit, government or corporate settings and to celebrate the chapter's activities and members. 

To submit content or an idea for the Perspectives blog, please contact the blog editor at

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Blog Posts
Wednesday, November 7, 2018   (0 Comments - view/add)
Minnesota PRSA Bylaw Changes Approved »
UPDATE - At the December 5, 2018 Minnesota PRSA Annual Meeting, the proposed bylaw changes were approved by the membership...
Friday, August 10, 2018   (0 Comments - view/add)
Tuesday, July 31, 2018   (0 Comments - view/add)
Monday, July 16, 2018   (0 Comments - view/add)
Little White Lies with Dark Reputational Consequences »
By Dr. Michael Porter, APR Distinguished Service Professor/ Director, MS in Health Care Communication Opus Colle...
Friday, May 18, 2018   (2 Comments - view/add)
Minnesota PR Community Loses an Icon, an Advocate and a Friend »
By Eva Keiser, APR 2018 President Minnesota PRSA   The Minnesota public relations community mourns th...
Wednesday, May 16, 2018   (0 Comments - view/add)
Take the Time to Mentor Someone »
By Dan Hauser, APR   Thirty years ago, as a young pup fresh out of the University of Iowa journalism school,...
Friday, April 13, 2018   (0 Comments - view/add)
5 Reasons to Attend Classics »
We are just days away from the 2018 Minnesota PRSA Classics Awards Banquet. Will you be there? Nominated or not, there a...
Thursday, April 12, 2018   (0 Comments - view/add)
April 13: Deciding PR Agency or Corporate? »
By  Jack Hentges   Ever wonder if you made the right choice in jobs, or if your career path might hav...
Monday, March 5, 2018   (0 Comments - view/add)
Corporate Social Responsibility: Finding the human-interest story that inspires others. »
By Hudson Smith   Minnesota PRSA will host a panel of experts on developing and leveraging corporate soc...
Thursday, February 15, 2018   (0 Comments - view/add)
A checklist to help you prepare your career for 2030 »
This guest post is by Stephen Dupont, APR, vice president of public relations and branded content at  Pocket Her...
Tuesday, February 6, 2018   (0 Comments - view/add)
How do you transform corporate communications? Insider look at 3M’s experience at Feb. 23 workshop »
By Brooke Eshleman   To get an insider look at the case study Heather Cmiel and Jen Deets will present at t...
Monday, February 5, 2018   (0 Comments - view/add)
How clients can get their PR agency to love them … and why clients should care »
    This guest post is by Paul Maccabee , president at Minneapolis-based Maccabee, a...
Wednesday, January 31, 2018   (0 Comments - view/add)
Student Q&A: Why attend PR North? »
By Brooke Eshleman   Two students planning to attend PR North on Feb. 10, Jack Nachtigal and Sabrina...
Thursday, January 18, 2018   (0 Comments - view/add)
Work smarter with skills from PRSA workshops »
To help you with new practices and new perspectives to your PR career, Minnesota PRSA is offering a series of workshops th...
Thursday, January 11, 2018   (0 Comments - view/add)
Take Aways from PRSA's International Conference »
In October Tom Sedlacek , Marketing and Communications Leader at  Minnesota-based Grain Elevator and Processing...
Friday, January 5, 2018   (0 Comments - view/add)
Connecting in 2018 »
Happy New Year and thank you for making Minnesota PRSA a part of your career!    Since 1996, Minnesota...
Thursday, January 4, 2018   (0 Comments - view/add)
Need better visuals? Gain insight from design experts ​ »
You know visuals are important to telling your brand story. But do you understand different ways to think about design, ho...
Friday, December 29, 2017   (0 Comments - view/add)
5 Quick Tips for an Award-Winning Classics Entry »
5 Quick Tips for an Award-Winning Classics Entry By Molly Bush Thought about what you’ll be submitting for the...
Wednesday, November 29, 2017   (0 Comments - view/add)
Say what? Good Q&As on networking the PRSA way »
By Mo Schriner   I tapped the creative minds of members at the Minnesota PRSA Fall Happy Hour with a quirk...
Wednesday, November 15, 2017   (0 Comments - view/add)
Increase Your Pitching Power with Personas »
The following blog is a summary of a presentation given by Bonnie Harris at PRSA 2017 International Conference held in Bo...
Tuesday, November 7, 2017   (0 Comments - view/add)
Q & A With David Hakensen, APR, Fellow PRSA »
  Minnesota PRSA recently sat down with our newest fellow, David Hakensen, to learn more about him and get some...
Friday, October 27, 2017   (0 Comments - view/add)
Why is Everyone Instagramming Their Coffee? »
Editor’s Note: In the spirit of a new school year, we will feature articles written by the next generation of public relat...
Wednesday, October 25, 2017   (0 Comments - view/add)
Measurement, Talk Triggers and Fake News: A PRSA International Recap »
Measurement, Talk Triggers and Fake News: A PRSA International Recap   Post sponsored by:   As...
Friday, October 20, 2017   (0 Comments - view/add)
What Makes a Newsletter Relevant »
Editor’s Note: In the spirit of a new school year, we will feature articles written by the next generation of public relat...
Thursday, October 5, 2017   (0 Comments - view/add)
Hurricane Harvey – Close Up »
By David Schoeneck, APR, American Red Cross Volunteer   Editors Note: The original article was posted by the...
Friday, September 29, 2017   (0 Comments - view/add)
Cross-functional Ethics: Have Conversations, Build Culture, Ask Questions, Plan Contingencies »
The conversation with the Minnesota PRSA “Ethics Matter” panel offered perspectives of a CEO, human resources VP, corporat...
Friday, September 1, 2017   (0 Comments - view/add)
Ethics Dilemmas? You’re Not Alone. »
By Margaret Ann Hennen, APR, Fellow PRSA, Minnesota PRSA Ethics Officer   It might sometimes feel as if others...
Tuesday, August 1, 2017   (0 Comments - view/add)
Why is Good Social Media Training so Hard to Find? »
  Video Production. Social Media Advertising. Digital Analytics. Hands-on training on these topics can be pretty...
Friday, July 14, 2017   (0 Comments - view/add)
Lessons from a Legend: Lynn Casey »
By Jill Fiebelkorn   Lynn Casey is the CEO of Padilla, leading a company of over 250 people. She has an admira...
Wednesday, July 12, 2017   (1 Comment - view/add)
Lessons from a Legend: Lisa Hannum »
By Jill Fiebelkorn   Lisa Hannum started Beehive Strategic Communication in 1998 and is focused on developing...
Monday, July 3, 2017   (0 Comments - view/add)
Lessons from a Legend: Sara Gavin »
By Jill Fiebelkorn   Sara Gavin has spent the bulk of her career at Weber Shandwick where, as President of W...
Tuesday, June 6, 2017   (0 Comments - view/add)
Managing Crises Means Managing Victims - Part 2 »
Editor's Note: This blog is a two part series. Click here to read part 1 on the Minnesota PRSA blog.  ...
Monday, June 5, 2017   (0 Comments - view/add)
Lessons from a Legend: James C. Burroughs II »
By Jill Fiebelkorn   From the Black Lives Matter movement to the most recent Minneapolis Sculpture Garden faux...
Wednesday, May 17, 2017   (0 Comments - view/add)
APR Profiles: Meredith Voltin Earns Accreditation »
Congratulations to Meredith Voltin, M.B.A., APR for recently earning her APR.   Meredith recently joined the...
Wednesday, May 10, 2017   (0 Comments - view/add)
APR Profiles: Kimberly Albert Earns Accreditation »
By Jennifer Bagdade, APR, member of Minnesota PRSA Accreditation Committee   In our continuing series highlig...

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