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Lessons from a Legend: Lynn Casey

Friday, July 14, 2017   (0 Comments)
Posted by: Catherine Roman
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By Jill Fiebelkorn


Lynn Casey is the CEO of Padilla, leading a company of over 250 people. She has an admirable reputation in the professional world, and her shelves and resume speak for themselves with a laundry list of awards and accolades. For example, Casey was honored as one of the Most Admired CEOs of 2016 by Minneapolis/St. Paul Business Journal in part because she guided Padilla through a shaky economy and four merger/acquisitions with dedication to her company and respect towards her employees. Casey is a member of five different boards including Greater Twin Cities United Way, University of Minnesota Foundation, Mia, Arthur Page Society and Walman.


Lynn Casey will be the third member of the panel for the Minnesota PRSA's Women in Leadership event during our summer Coffee with a Legend series. We recently caught up with her for a sneak peek at what attendees can learn.


Any mentors or role models who have been influences to you?


Casey mentions two former colleagues in particular, Dick and Pete, as mentors early on in her career.  Dick created one of the first holistic corporate communications departments, bringing every communication, marketing and public affairs discipline together in one unit to add more value to the company. Pete, an immediate supervisor at the time, bestowed upon Casey the importance and knowledge of writing skills.


Which honor or milestone makes you most proud to have achieved?


Despite the numerous accolades, promotions and milestones she's achieved, Casey insists she is most proud of leading her band of talented pros. Her team, encompassing multiple disciplines, continually strives to build, grow and protect clients’ brands.


Name three traits, learned or innate, that are vital for success?


In order to flourish in the public relations field, Casey acknowledges the significance of having an agile mind, resilience and a high emotional intelligence.


What obstacle(s) do you see women face in the professional world?


People don’t always believe in the capabilities of women. Casey has found some women fall into the category of disbelievers, as well – in themselves and in other women. Women should stand up for other women, encourage them to take on any task or challenge and celebrate when accomplishments happen. When women support other women, Casey foresees a shift among others.


How did you cope with the four acquisitions your agency made in the last four years?


Public relations, marketing and communications, as professions, are changing rapidly, which Casey finds fun and exciting. She credits having a big cultural lens for viewing potential acquisitions.  It increases a sense of understanding to help ease the transition.

Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096

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