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Say what? Good Q&As on networking the PRSA way

Wednesday, November 29, 2017   (0 Comments)
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By Mo Schriner


I tapped the creative minds of members at the Minnesota PRSA Fall Happy Hour with a quirky quest: Come up with your own question – and answer – to explain why you are attending a PRSA networking event.


The basic answer is obvious: Happy hour is – well – happy, and meeting other PR pros is one of the most valuable benefits of PRSA membership. But what else would you want to share about networking the PRSA way?  Here’s a sampling of good questions and answers: 


Karina Wiatros

good Q:  Who did you meet at Minnesota PRSA happy hour last fall?

A:  Paul Maccabee. I got a good sense of his energy, enthusiasm and passion for PR. It helped me get a feel for the agency and know it would be a good fit for me. Most people don’t get the chance to do that until they’re in the interview process.


Sidebar: Karina eventually did apply with Maccabee PR and started work there in September.


Christina Milanowski

good Q: How do you help get someone hired?


A:  As a former member of the Maccabee team, I put in a good word for Karina when she applied - that’s what we call good networking.


good Q: What kind of role do you most value? 


A:  You want to find companies that recognize the value of PR and social media. I am passionate about strategic social media marketing. My favorite positions have allowed me to thrive by providing meaningful results and continuing to learn. 


Sidebar: Christina has just moved from social media director/VP at Maccabee Public Relations to social media manager at Regis Corporation.


Lauren Dosland

good Q: What if I don’t want to enter the PR agency world?

A: You can learn about a lot of different kinds of PR through networking. I like the corporate culture, and getting to be an expert in one area. I feel like I can take more ownership of the communication plan and be trusted as the go-to person.


Sidebar:  Lauren was one of several people at the event who is in her first few years of the PR field. She recently joined JLL and works on its UnitedHealth Group account.


Holli Henderson

good Q: How does networking help you find jobs in PR?

A: My PR job at US Bank, in a B2B division, was through a PRSA connection. I work in a place I never would have known about, or applied to, without networking.


good Q: How do you create a memorable Twitter handle?

A: Use the handle to remind tweeters how to spell your name


Sidebar:  Holli (with an “i”) can be found on Twitter @hollybutwithani.


Ren Braceros

good humorous Q: What about the false advertising going on at this networking event?

A: I’ve met quite a few people here who list one job on their name tag, then find out they’re at a different job. Is that false advertising? (laughter) It sounds like they are all making good moves, so I see it as a positive thing.


Sidebar: Ren is a recent grad currently working at four different internships. He likes his PR internship most of all, and found the PRSA members to be very friendly.


Eva Keiser

good Q: What things do you talk about at a networking event?

A: It’s a great place to share stories.


Sidebar: Eva shared an entertaining story about a professional photographer friend of hers who imported a warthog skull from Africa.


Debbie Friez

good Q: What news do you hear about at networking events?

A:  You get the behind-the-scenes stories, like Ben Saukko’s story about working round the clock to prepare the news announcement today that his company, AmeriPride, is being purchased by Aramark. He couldn’t even tell his kids the reason he was working so much.


Good Q: Why not just connect with PRSA people on social media? What’s happy hour for?

A:  Social is great, but we need that face-to-face time.


Sidebar: Debbie knows her social – she’s social media lead at TopRank Marketing.


For upcoming Minnesota PRSA networking opportunities, check the events page.


About the Author: Mo (Maureen) Schriner has 20+ years of communication experience in journalism and strategic communications, recently relaunched her consulting firm (531 Media). Reach her at


Photos provided by Sara Leeper. Reach her at

Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096

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