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Perspectives Blog: Blog Posts

Student Q&A: Why attend PR North?

Wednesday, January 31, 2018   (0 Comments)
Posted by: Maureen Schriner
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By Brooke Eshleman


Two students planning to attend PR North on Feb. 10, Jack Nachtigal and Sabrina Diaz, from the University of Minnesota PRSSA chapter, talked with me about what they hope to achieve at this event. PR North will give students the opportunity to learn, network and find jobs tailored specifically toward their interests in strategic communication.


Jack Nachtigal - Junior


Q: Why are you attending PR North?

A: I have always enjoyed going to PRSA events and meeting new people. For example, I liked the leadership retreat because I was able to connect with students around the state and gain insight into how PR pros work.  I haven’t been to a career fair before, so I am looking forward to being able to see myself in the roles offered there.


Q: What topics are you looking to learn about at the panel breakout sessions?

A: I am interested in social media, media relations and crisis communications since those are such exciting aspects of PR. I would also enjoy hearing about incorporating CSR into agency and client practice, as well as any other trends in the industry. One thing we as students are always told to do is to read trade publications and pay attention to what is happening. It is great to hear professionals’ interpretations of current events and new technologies.


Q: Are you doing anything to prep for the event?

A: My professional writing  class has helped me a lot with how to write my resume and pitch myself.  I don’t typically get nervous for these kinds of events; I feel confident in my networking skills, which I feel PRSSA has helped me develop.  It’s just fun for me to go to these events with my chapter and get to see my fellow peers grow at the same time.


Sabrina Diaz - Senior


Q: Why are you attending PR North?

A: I am graduating this spring, so PR North is a big opportunity for me to explore my options. Along with strategic communication, I study retail merchandising, and our university’s career fairs haven’t been a place where I can connect with PR agencies. My goal is to work with lifestyle brands, and agencies give me the ability to work within different industries. I loved the leadership retreat and want to continue making good connections and to keep learning.


Q: What topics are you looking to learn about at the panel breakout sessions?

A: I would like to discuss job search tactics so I know how to differentiate myself in during the process. I want to know when I should start and what sort of programs are available. Each agency has unique features, and I want to know the pros and cons of each to find the right fit for me.


Q: Are you doing anything to prep for the event?

A: I will look at the agencies ahead of time and see who will be representing each one at the event. It would be great to know all of the speakers as well, so I can look on LinkedIn to see everyone’s background. That can be a useful tool since you can see professionals’ career paths and their specific roles. I will also review my own resume to make sure all of my experience is reflected accurately in a similar way.


Brooke Eshleman, Minnesota PRSA communications intern, is co--president of the U of M PRSSA chapter


Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096

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