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PR North

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Minnesota PRSA, in partnership with Minnesota IABC, invites communications students and recent graduates for a full-day session of career development! The morning will include programming, and the afternoon will feature a career fair-style networking event. Some topics covered throughout the day will include building your personal brand, managing up/confidence in the workplace, finding a mentor, emerging tools for communications professionals, and more!

Saturday, February 8, 2020
8:30 a.m. – 3:00 p.m.

Best Buy Headquarters
7601 Penn Ave S
Minneapolis, MN 55423


8:30 – 9:00 a.m.

Breakfast + Networking

9:00 – 9:10 a.m.

Welcome from PRSA + IABC

9:15 – 10:00 a.m.

Breakout Sessions #1

Session Title: The Real Scoop on Agency Life
Speaker: W2O Group
Session Description: While the fundamentals of a job in PR may be the same, the pace, environment and types of work can vary dramatically depending on the type of organization where you land your first job. In this session, Becky Prosser (class of 2015) and Hannah Byl (class of 2019) will share their own work experiences and thoughts on an agency-first career path compared to corporate and non-profit career opportunities.

Session Title: How to Unleash Your Creativity
Speaker: Laura Leopold, Stantec
Session Description: Creativity. Your company and clients demand it no matter your role in marketing communications. But how do you keep those creative juices flowing when you’re exhausted from creating your third media list for the day, can’t stop reading news about Prince Harry and Meghan Markle, and your evening happy hour plans are right around the corner? In this session, we’ll discuss how to push through a creative block, where to find inspiration, and dissect a couple creative case studies.

10:15 – 11:00 a.m.

Breakout Sessions #2

Session Title: Crisis Communications
     • Paul Omodt, Omodt & Associates Critical Communications
     • Boua Xiong, U.S. Bank
Moderator: Paul Maccabee, Maccabee Public Relations
Session Description: Hear straight from the experts on crisis communications, including Paul Omodt who has worked on some of the Midwest's biggest crisis issues from plane crashes to the 1998 Northwest pilots' strike and from the 35W bridge collapse to Super Bowl protests.

Session Title: Manage Up: Confidence in the Workplace
     • Emily Finley, Marvin
     • Jack Nachtigal, Carmichael Lynch Relate
     • Nate Gilbraith, Padilla
Moderator: Michael Walsh, Michael Walsh Communications
Session Description: The most significant factor impacting job satisfaction is your relationship with your manager – so managing up is key to making a good impression in a new job. How do you exude confidence in a new role and build a strong relationship with your manager from the get go? In this session, you’ll hear from those who have experience with managing up as an essential method of career development.

11:15 a.m. – 12:15 p.m.

Lunch and Networking

12:30 – 1:30 p.m.

Afternoon Workshop

Session Title: How to Build your Personal Brand
     • Alexis Walsko, Lola Red
     • Keegan Shoutz, Best Buy
Session Description: Your personal brand is a powerful thing. This session will show you first-hand how Alexis Walsko, Founder and Visionary at Lola Red, and Keegan Shoutz, PR Manager at Best Buy, have developed their own unique personal brands and established themselves as PR pros. This interactive session will be a Q&A discussion, and is perfect for anyone looking for ways to revamp their resume, LinkedIn profile, portfolio or elevator speech for job and internship interviews.

1:30 – 3:00 p.m.

Career Fair, Professional Headshots, Mock Interviews, Networking

A few of our career fair tables:
IABC Minnesota          


Standard pricing - Register after Friday, January 17:

  • Individual Member/Non-Member: $20 (NOTE: If you are a PRSSA Member, you do NOT need to log in prior to registration.)
  • NEW! Group Pricing - Open to Members and Non-Members: 5 registrants for $80 ($20 off, equal to one registration)
    • Please Note: Registrant data must be included for each individual in the group.


Platinum Sponsor:

Gold Sponsor:

Silver Sponsor:

Bronze Sponsor:

Please contact Rachel Enerson at if interested in a career fair table or sponsorship opportunities.

Any questions can be directed to Minnesota PRSA student relations committee member Erin Lilliencrantz at
Saturday, February 8, 2020
Best Buy Headquarters
7601 Penn Avenue South
Minneapolis, MN  55423
Additional Info:
PR North
Registration is required
Payment In Full In Advance Only
No Fee