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Minnesota PRSA Celebrates Cutting-edge Creativity and Innovation at the Annual Classics Awards

Thursday, April 20, 2017   (0 Comments)
Posted by: Catherine Roman
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Padilla and Niagara Conservation Receive Best in Show Award

 

MINNEAPOLIS (April 21, 2017) – The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) held its 39th Annual Classics Awards last night at The Machine Shop in Minneapolis, celebrating cutting-edge creativity and innovative thinking in the public relations industry throughout the past year. Top campaigns featured extraordinary talent and craft by driving engagement among diverse audiences through digital, content marketing, influencer outreach, experiential events and much more.

 

More than 50 awards were presented to agencies, corporations, nonprofit organizations and associations for exemplary work over the past year on programs in consumer products, consumer services, technology, health care, nonprofit, B2B and more.

 

“This year the Classics Awards are not only about recognizing outstanding work, but also celebrating what makes this community so special the talent in it,” said Heather Cmiel, APR, president of Minnesota PRSA. “Public relations continues to evolve, shift and change, and I believe the work produced in Minnesota, and recognized at this event, shows our community not only understands the changing dynamic of this profession, but that we are also shaping it.”

 

2017 Best in Show Award

Padilla and Niagara Conservation received the Best in Show award, as well as the Industry Campaign of the Year award, for “#WhatTheFlush: Disrupting the Water Conservation Conversation.” This innovative and holistic campaign called out the white elephant in the bathroom — the toilet, which wastes up to 5 gallons per flush — by drawing connections to California’s extreme drought. Padilla successfully launched the world’s most water-efficient toilet, designed by Niagara Conservation, with limited budget. The #WhatTheFlush campaign utilized online video, out-of-home ads and digital media to surpass client expectations and ultimately save millions of gallons of water.

 

Donald G. Padilla Distinguished Practitioner Award

Minnesota PRSA honored Rose McKinney, APR and former Minnesota PRSA chapter president, with the Donald G. Padilla Distinguished Practitioner Award. The award is presented to an outstanding individual who has made selfless contributions to the public relations industry and demonstrated exceptional professional achievement. McKinney received the award for her dedication to public relations and her commitment to the community, such as her work with Our Young Addicts, a growing community of parents and professionals concerned about the number of young people using drugs and alcohol.

 

Young Professional of the Year Award

Receiving Minnesota PRSA’s Young Professional Award was Keegan Shoutz, vice president of client services at Lola Red PR. The award recognizes a Minnesota PRSA rising star who has contributed to the organization, industry and community. Shoutz demonstrates his commitment to the public relations profession through internal team building, client work and community mentorship.

 

Dr. Willard Thompson Scholarship

Zach Spanton from Winona State University was honored as the winner of the coveted Dr. Willard Thompson Scholarship. He received $2,000, a free PRSA associate membership and a special lunch with Heather Cmiel, APR, president of Minnesota PRSA.

 

Student Awards

Minnesota PRSA also honored Public Relations Student Society of America (PRSSA) students for their exceptional work. Julie Vu from Augustana University received an Influencer Outreach award for her blog: Julie Vu’s Blog. William Curtis from the University of Minnesota received the Creative PR Campaign award for the Red Balloon Campaign Project: Where Will Your Balloon Take You?

 

Classics Awards Programs Winners

 

Community Relations, Agency/Organization with >25 employees
Insurer Takes a Leap of Faith to Save Its Flock

Padilla with Concordia Plan Services

 

Community Relations, Agency/Organization with <25 employees
Minnesota Valley National Wildlife Refuge - 40th Anniversary 

Gage with Minnesota Valley Trust, U.S. Fish & Wildlife Service

Institutional Programs, Agency/Organization with >25 employees
Elevating Science at the American College of Surgeons Clinical Congress 

Weber Shandwick with American College of Surgeons

Institutional Programs, Agency/Organization with <25 employees
Revitalizing 3M's Award for Excellence in Skin Safety 

Inprela Communications with 3M

 

Special Events (Less than 7 Days), Agency/Organization with >25 employees
A Simply Better #CheesePull for National Grilled Cheese Day

Carmichael Lynch Relate with Arla Foods
 

Special Events (Less than 7 Days), Agency/Organization with <25 employees
Minnesota Valley National Wildlife Refuge - 40th Anniversary

Gage with Minnesota Valley Trust, U.S. Fish & Wildlife Service
 

Special Events/Observances (More than 7 days), Agency/Organization with >25 employees
National Painting Week Inspires Care for Communities

Carmichael Lynch Relate with Sherwin-Williams

 

Public Service, Agency/Organization with >25 employees
Guns in the Hands of Artists 

Skogrand PR with Pillsbury United Communities & City of Minneapolis

Public Service, Agency/Organization with <25 employees
Minnesota Valley National Wildlife Refuge - 40th Anniversary

Gage with Minnesota Valley Trust, U.S. Fish & Wildlife Service

 

Marketing Services, Agency/Organization with >25 employees
Making a Lane Change to Redefine Logistics Software

Strother Communications Group with RateLinx

Marketing Services, Agency/Organization with <25 employees
GradStaff Knows Entry-Level Hiring

Bellmont Partners with GradStaff

 

Marketing Products, Agency/Organization with >25 employees
Introducing a "Simply Better" Choice in the Dairy Aisle

Carmichael Lynch Relate with Arla Foods

Marketing Products, Agency/Organization with <25 employees
Launching an Original Bootleg in the Beverage Industry 

Strother Communications Group with 19th Hole Ventures

 

Crisis/Issues Management

Medtronic Launches Global Reputation Management Program

Medtronic

 

Internal Communications

HOPE: The Deluxe United Way Campaign

Beehive PR with Deluxe Corporation

Reputation/Brand Management

Unbroken Hearts: Shaping the Interventional Cardiology Story

Weber Shandwick with the Society for Cardiovascular Angiography and Interventions

 

Integrated Communications (Products)

#WhatTheFlush: Disrupting the Water Conservation Conversation

Padilla with Niagara Conservation

Integrated Communications (Services)

Making a Lane Change to Redefine Logistics Software

Strother Communications Group with RateLinx
 

Integrated Communications (Government/Nonprofit)

Swim United: With Liberty and Flip Turns for All

Exponent PR with USA Swimming

International/Multicultural Public Relations

Getting Smart: Launching the Honeywell Smart Building Score

Weber Shandwick with Honeywell

Creative Social Campaign, Agency/Organization with >25 employees
Unbroken Hearts: Shaping the Interventional Cardiology Story

Weber Shandwick with the Society for Cardiovascular Angiography and Interventions

Creative Social Campaign, Agency/Organization with <25 employees
Rudy Goes Pro

Lola Red with Kyle Rudolph

Industry Campaign of the Year (Consumer Products)

#WhatTheFlush: Disrupting the Water Conservation Conversation

Padilla with Niagara Conservation

Industry Campaign of the Year (Consumer Services)

U.S. Bank Inspires With the Power of Possible

Carmichael Lynch Relate with U.S. Bank

 

Industry Campaign of the Year (B2B)

Living Acres: Preserving Monarch Butterflies

Padilla with BASF

Industry Campaign of the Year (Health Care)

Unbroken Hearts: Shaping the Interventional Cardiology Story

Weber Shandwick with the Society for Cardiovascular Angiography and Interventions

Industry Campaign of the Year (Nonprofit)

Bringing Families Together Again Through Memorable Fishing Experiences

Exponent PR with Recreational Boating and Fishing Foundation


Classics Awards Elements Winners

 

Special Purpose Publications

Big Data Comes in Small Packages

Exponent PR with WinField United

 

Multimedia

Tuning In To Listener Needs: The Deal With Yield

Exponent PR with WinField United

 

Annual Reports, Agency/Organization (Corporate, Government, Nonprofit) with >25 Employees

Sustaining Lives Through Partnership and Passion

Exponent PR with Progressive Agriculture Foundation

 

Influencer Outreach

A Simply Better #CheesePull for National Grilled Cheese Day

Carmichael Lynch Relate with Aria Foods

 

Newsletters

Operation: Newsletter

Weber Shandwick with the American College of Surgeons

 

Media Relations, Agency/Organization (Corporate, Government, Nonprofit) with >25 Employees

Blue Bunny Answers LeBron James’ Ice Cream Truck Request

Olson with Blue Bunny

 

Media Relations, Agency/Organization/Contractor/Independent with <25 employees

Angie’s BOOMCHICKAPOP Creates a Buzz With Popcorn Ale

Kohnstamm Communications with Angie’s BOOMCHICKAPOP

 

Feature, Speech and Public Relations Writing

Operation: Newsletter

Weber Shandwick with the American College of Surgeons

 

Digital Execution

Turning Social Boards Into Cheese Boards to Educate Consumers About Castello

Carmichael Lynch Relate with Castello

 

Brand Research and Insights
Introducing a “Simply Better” Choice in the Dairy Aisle 

Carmichael Lynch Relate with Arla Foods

Social Content Series, Agency/Organization (Corporate, Gov., Nonprofit) with >25 employees
Unbroken Hearts: Shaping the Interventional Cardiology Story

Weber Shandwick with the Society for Cardiovascular Angiography and Interventions

Social Media Promotion, Agency/Organization with >25 Employees
Engineers Swipe Right for Rockwell Automation

Padilla with Rockwell Automation

 

Creative PR Campaign

Building a Bridge to Modern Agriculture

Exponent PR with WinField United

###

 

About Minnesota PRSA Classics Awards

Since 1978, the Minnesota PRSA Classics Awards have recognized hundreds of organizations for excellence in public relations. The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

 

The Classics Awards are divided into two categories: Elements and Programs. Elements Awards recognize outstanding individual components or tactics while Programs Awards honor the best overall public relations campaigns. The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best in Show.

 

About Minnesota PRSA

Chartered in 1949, Minnesota PRSA is the ninth-largest chapter of the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 112 chapters nationwide, including 14 Professional Interest Sections that focus on specific industries and practice areas. Minnesota PRSA is comprised of more than 350 professionals from agency, corporate, non-profit, government and freelance sectors. (http://www.minnesotaprsa.org)




Minnesota PRSA
5353 Wayzata Blvd, Suite 350
Minneapolis MN 55416
Phone: 952-564-3046
Fax: 952-252.8096
Email: office@minnesotaprsa.org

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