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A Letter from Chapter President Dave Neuger, APR
By Minnesota PRSA Admin
Posted: 2022-01-11T20:40:00Z
A Letter from the Chapter President: Float Your Boat in the PRSA Waters

It’s time! That’s right, the time is now. As PR and communications professionals, we’ve accomplished a great deal in the last two years. Especially in the face of extraordinary challenges. But there is so much more we can do. So, this is the year to step up and become more engaged with your Minnesota Chapter of PRSA. 

But, why now? 1) It begins and ends with ethics. It is our charge to be the torchbearers of ethics in our work world. 2) We have a palpable sense of injustice in our world today and we have the opportunity to change the world when it comes to diversity, equity and inclusion. 3) Civil discourse may be at an all-time low. We can disagree without being disagreeable. It’s not too late to make that happen. But, we need your participation and leadership to make it so. 4) Technology has sped up our lives … in some very positive ways, but also in some not-so-positive ways. We need to work together to find ways to keep the positives and remove the negatives. 5) Let’s face it. There is a new normal and the new normal is that everything and everyone around us has changed and will continue to change from this day forward … sometimes very rapidly. We need each other if we are to shape the future in very constructive ways. Communications makes the world go round and our society needs professionals like you to make our world a better place for our kids and future generations.

I’m a big fan of the phrase “a rising tide floats all boats.” That’s one of the primary reasons organizations like PRSA exist. Or as the late U.S. Senator Paul Wellstone used to say, “We all do better when we all do better.” Trust me, I’m not trying to be political by quoting a democratic senator. His saying is not a partisan position. It’s a fact. We all do better when we all do better.

So, what does a successful Minnesota PRSA look like in 2022? Picture an energized, engaged and impassioned group of professionals seeking to make our world a better place. Imagine changing the communications landscape forever. Envision yourself amidst the best and brightest our industry has to offer, enjoying one another’s company, working to advance your career, all while helping one another build better boats to make certain we all rise together.

This Chapter is highly regarded around the country. It is recognized for the caliber of its membership. It’s recognized for its leadership on pressing issues of the day such as diversity, equity and inclusion. It’s highly regarded for its long-standing history of advancing the PR profession and making the Upper Midwest a hotbed of communications talent.

Here are just three things you can do today, to do your part:
  1. Volunteer to join a committee. It will help you make the most of your membership.
  2. Recruit a friend or colleague to join PRSA. It is well worth their investment and will only enhance your own investment in the Chapter.
  3. Sign up for the Diversity and Inclusion Forum with The Woke Coach on Thursday, February 17, from 3 – 5 p.m. It’s virtual and offers the opportunity to change your life.
There are countless other ways to make a difference. If you’d like to know more, I encourage you to give me a call (888.761.3400) or drop me an email.

It’s time! Take your next step today. I’m looking forward to the year ahead. Happy 2022 to all!


Dave Neuger, APR
2022 President, Minnesota PRSA
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