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October 2021

Pilot program with Metro State continues

By Minnesota PRSA Admin

Posted on 10/4/2021 9:37 AM

Last week Minnesota PRSA continued its career exploration pilot program in partnership with Metro State University. The American Academy of Neurology hosted this cohort of students and alumni. Below is a reflection from one of the participants.

My name is Tim Acheson, and I am a recent graduate of Metro State’s Professional Communications – Public Relations program. I’m thrilled to be part of and benefitting from the Career Exploration Program.

Knowing the experience and knowledge I gained from Metro State instructors Rose McKinney, Greg Zimprich and the guest speakers from Comm 381 and 481, and how valuable every minute of those classes were, I knew I would not be disappointed. If I could sum up my experience with the program so far, I would say it is “Comm 481 2.0” (without the quizzes and tracking assignment...ha!). All Metro students, regardless of major, should do whatever they can to be a part of this program. Being able to ask questions of the people who will be sifting through your resumes and the people who are currently successful in the position you’re hoping to obtain is extremely valuable.

Much like our day with Medtronic, our afternoon with The American Academy of Neurology (A.A.N.) did not disappoint. We heard from and interacted with some great people in various communications roles, many of whom were Metro State alums. We talked about creative services, crisis communications, community and media relations, how they implement R.P.I.E. (Research, Planning, Implementation, Evaluation), and some things to do to be a better writer. I specifically liked the tips on being a better press release writer. Great stuff!

Thank you to A.A.N. and our amazing PR professors!

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