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Perspectives Blog: Blog Posts

A checklist to help you prepare your career for 2030

Thursday, February 15, 2018   (0 Comments)
Posted by: Maureen Schriner
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This guest post is by Stephen Dupont, APR, vice president of public relations and branded content at Pocket Hercules, a Minneapolis branding and creative firm. He is a frequent contributor to PRSA's Strategies & Tactics, as well as its Professional Development programs.


The year 2030 is just 12 years away … The key to starting to prepare for your career in the year 2030 is to start thinking like a futurist – developing a mindset that visualizes the changes ahead to help you prepare yourself and the organization(s) you represent. What should you do now to prepare for the future ahead? Here are 24 tips to start acting on now:


#1 Read! Reading has never been more important to learn new perspectives, study the past, and understand new systems and technologies. What should you read? Focus on books offering differing views about the future and new technology. Also, read science fiction as well. Click here for a reading list.


#2 Invest every day in your career –Invest in your career like investing in a 401-K retirement account. Do just one thing – even if it only takes 15 minutes – every day. But do something. Like compound interest, your efforts will steadily grow over time to achieve the goals you desire. What should you do? Update your LinkedIn profile; read a news article or watch a YouTube video about future technology; or invite a friend out for an informational coffee. If it advances your knowledge and skills, or helps you meet new people who can help you lean forward into your career, then it’s well worth it.


#3 Write more; seek to write better – Writing will always remain core to communicating well. The more you work at it, the better you become at not only writing, but thinking, too. Focus your efforts on learning how to write for a wide variety of communications – from audio messages to social media posts to white papers to news articles. The key is that regardless of what you’re writing, you are writing to build understanding and to persuade your reader to take action (or possibly, no action).


Click here for the full checklist of #Marketing2030 with Stephen Dupont. 


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