New Year, New Plans
Posted By:
Minnesota PRSA Admin
Posted On: 2026-01-02T16:14:37Z
From the President
If you’re anything like me, you’re still writing “2025” on everything and pretending this counts as being fashionably late to the new year. But ready or not, 2026 is here—and so is a fresh strategic plan built to lift Minnesota PRSA into its next chapter.
Over the past several months, our board and committee chairs have been heads-down, elbows-deep and occasionally caffeinated beyond reason (!), shaping a plan grounded in five themes: Modernization, Membership Engagement, Amplified Value Proposition, Partnerships & Operational Excellence, and Diversity, Equity & Inclusion.
What does that actually mean for you? It means a more intuitive, modern member experience. More ways to connect, lead and learn. Clearer and more consistent value from our partnership with our national organization. Stronger collaborations across our professional community. And a continued, intentional commitment to building a chapter where everyone feels seen, welcomed and supported.
This plan isn’t a document we’re filing away—it’s our roadmap, and it’s meant to be lived. And yes, we want you in the driver’s seat with us.
So here’s my ask as we kick off 2026: get involved. Join a committee, volunteer for a project or simply reach out and tell us what would make your experience better. Your voice will shape this year—let’s make it count.
Warmly,
Grete Lavrenz, MA, APR
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