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Application Tips 

Submission Tips

The key to winning a Dr. Willard Thompson Scholarship is a clear, concise communications plan.
The following are some things to consider while completing your entry:

Follow the objective, approach and deliverables format for your plan. 

Before writing your press release, try to ask yourself what the key messages are.

Ask someone to read through your plan and deliverables
(preferably someone outside your major) to look for spelling and grammatical errors.

Format your plan and deliverables so they are easy to read—
consider adding section headlines and bullet points.

Think about your target audience and how to reach them.

Ask for help. If you don’t really understand something on the application,
ask a professor or call a Minnesota PRSA Student Relations committee member.

Suggested Timing 


Managing and completing your scholarship application doesn’t need to be overwhelming. In fact, it can be a breeze if managed in sections.


Try following the suggested timing below to make it easier on yourself and those who might offer help. Remember, there’s $2,000 on the line!

Date Activity
By Mid-November - Fill out the background information and how you would use scholarship funds.
Start thinking about who your faculty/supervisor recommendation will be.

Before you leave for
Winter Break - 
Have your faculty/supervisor recommendation obtained.
Update your resume and check for errors. 

Consider using your PRSA Student Relations Committee liaison for a resume review.

By January 1 - 
Develop your case study objective. 

Hint: objectives should be S.M.A.R.T
(specific, measurable, attainable, relevant, time-oriented)


Identify your audience and some key behavioral considerations.

By Mid-January - Identify your strategy and four supporting tactics to deliver a successful campaign.
List three key messages you’d like to convey during the campaign.


Draft a press release using Associated Press style.

By End of January - 
Develop your case study media list.
Draft a pitch letter to send to potential media members. 

       Review all materials for accuracy.

Give everything a close spell/grammar check.
Have someone else review.

By the deadline
(usually beginning
of February) -
Submit scholarship application.