Board of Directors
President
Betsy Anderson, PhD, APR
Betsy Anderson, PhD, APR, is an associate professor in the Communication Studies department at Bethel University, where she began her own education as a Media Communication major. Anderson also has been a faculty member at the University of Minnesota and University of St. Thomas. Prior to a career in academia and attending graduate school, Anderson worked at Fleishman Hillard and Weber Shandwick.
She has been a member of Minnesota PRSA for more than 25 years, serving as a committee member and co-chair of the Classics and APR Accreditation committees, and as a Minnesota PRSA Board Member working with the Programming (Events) committee. Anderson has been a PRSSA faculty advisor since 2006 and is a member of the PRSA Educators Academy.
President-Elect
Grete Lavrenz, APR
As general manager, Grete runs day-to-day operations of the New York and Minneapolis offices of Carmichael Lynch Relate ensuring staff has the resources needed and each team is producing the very best work for each client. She has a history of success reinvigorating brands and getting existing audiences to reappraise them while acquiring new audiences, changing perceptions and leading to strong business results and engagement. Grete’s portfolio of work has been recognized by the PR industry’s PRWeek, PRSA, PR News and SABRE awards. Grete currently serves on the Board of Directors for Minnesota PRSA.
Treasurer/Secretary
Emily Tackaberry, APR
Emily Tackaberry is a communications strategist and practitioner with nearly 15 years’ experience in the healthcare sector. She has managed executive communications, change management, crisis communications, public relations, employee communication and engagement and business continuity.
Emily is a proven leader in creating and developing award-winning and collaborative teams while managing strong, cross-functional relationships across a company to achieve common goals. She has held previous roles at Crispin, Porter + Bogusky, Prime Therapeutics, AllianceRx Walgreens Pharmacy and Walgreens.
Emily is a certified change practitioner through Prosci and has earned her Accreditation in Public Relations from the Public Relations Society of America (PRSA). She also serves on the Gold Award Scholarship committee and the Board Development Committee for Girl Scouts River Valley.
Immediate Past President
Marsha Pitts-Phillips, APR
Marsha R. Pitts-Phillips, APR, president and founder of MRPP & Associates Communications, is an award-winning, experienced public relations leader. She is also a Distinguished Diversity and Inclusion Fellow at the University of Minnesota Hubbard School of Journalism and Mass Communication.
Marsha is the 2022 recipient of the chapter’s Donald G. Padilla Community Service Excellence Award and was among the 2022 Minneapolis–St. Paul Business Journal’s Women in Business Honorees. She is the 2020 Public Relations Society of America’s D. Parke Gibson Pioneer Award recipient and serves as co-vice chair of the national PRSA Diversity, Equity & Inclusion Committee.
In addition to PRSA, Marsha is a member of the National Black Public Relations Society; the National Association of Black Journalists Media-Related Members Task Force; and its local affiliate, the Twin Cities Black Journalists, and Alpha Kappa Alpha Sorority, Inc.-Delta Phi Omega Chapter. She serves on the board of directors for Prepare + Prosper; the Greater Twin Cities Youth Symphonies Leadership Advisory Council; and as an Associate Minister at the Fellowship Missionary Baptist Church in Minneapolis.
Ethics Officer
Joel Swanson, APR
Joel Swanson, APR, MACT, leads marketing and corporate communications for Affinity Plus, including overseeing the Affinity Plus Foundation. A proud member of PRSA since 1991, Joel was talked into joining as a student by Kelly Groehler among others, and helped Kelly put together the student chapter newsletter, under the leadership of Dr. R. John DeSanto who passed away in February and for whom the St. Cloud State University chapter is named. Joel credits PRSA with helping him grab his first internship, earn his first job and step up his career ladder into strategic and leadership roles. “The great practitioners, strategists and leaders in the Minnesota Chapter have made all the difference for my career,” he says.
Entering his sixth year at Affinity Plus, Joel has built an integrated function of a dozen mighty practitioners who continue to drive record new member and financial growth through fresh branding, data-driven automated marketing, market-dominating digital marketing execution and a modern community engagement strategy. Previously, Joel held strategic leadership roles at UnitedHealth Group, Risdall Marketing Group and Blue Cross and Blue Shield of Minnesota. He’s a member of PRSA’s Banking and Finance Section, the Minnesota Credit Union Network and Callahan & Associates Marketing Roundtable. Joel’s career spans more than 30 years of guiding communications and marketing strategy in highly regulated, fast-changing industries. In his personal time, Joel fights for space in the back yard to play catch with his four sons while fending off affection from the family’s 260 pounds of dog (a Saint Bernard and a Newfoundland).
Diversity, Equity and Inclusion Officer
Sarah Bhimani
Sarah Bhimani is the Strategic Communications Manager at Animal Humane Society where she leads the organization’s internal communications and PR functions. She has 15 years of experience in internal and external communications and public relations for nonprofit, for-profit and government sectors. She began her professional career as an AmeriCorps VISTA. Sarah has been a PRSA member since 2019, has served on the chapter's DEI Committee since 2022 and was appointed 2024 DEI Committee co-chair. She also volunteers with We Can Ride, a therapeutic horseback riding nonprofit organization.
Director
Ryan Baird
As lead of Weber Shandwick’s Minneapolis Healthcare practice, Ryan brings extensive knowledge and experience in regulated medical industries.
His work encompasses product and issues-related communications support for publicly traded biotechnology and medical device clients, as well as hospitals and health systems. This includes strategic support for FDA approvals and product launches in U.S. and international markets, as well as disease awareness education and community stakeholder engagement. Ryan has led comprehensive earned, owned and social communications for pivotal clinical trial readouts as well as coordinated data presentations and publications around major medical congresses. His work has spanned disease areas including hematology oncology, Alzheimer’s and rare disorders.
Ryan previously served as the Director of Communications for The Medical Alley Association, the nation’s largest state-based industry association for medical device, biopharmaceutical, diagnostic and digital health organizations. For 10 years he led communications, media relations and marketing for the association.
Ryan’s areas of expertise range from traditional public relations to federal and state public affairs. His work has covered research publicity, issues management, campaign marketing, disease awareness, crisis communications and more.
He holds dual bachelor’s degrees from the University of Notre Dame.
Director
Adrienne Foley, APR
Adrienne Foley, APR, is an accomplished marketing and communications professional with over 25 years of experience in internal and external healthcare marketing and communications. She has worked in both agency and corporate settings and has provided solutions in various capacities for hospitals, health care organizations, physician groups, health insurance companies and currently pharmacy, as a member of the corporate communications team at Walgreens.
Adrienne has been a member of Minnesota PRSA since 2018. She has served as APR Committee Chair from 2023-2024 and is a two-time recipient of a Minnesota PRSA Classics Award in the Reputation, Brand Management & Institutional Programs category (2022 & 2023), awarded for a corporate blog launch and a company rebrand, respectively. Adrienne lives in Eagan, Minn.
Director
Laura Hennen
Laura Hennen is a communications leader with extensive experience in healthcare communications. As a communications strategist, Laura works to protect and maintain business reputation, build goodwill and generate publicity across multiple communications channels. Her experience includes brand journalism/storytelling, media relations, crisis communications, reputation management, content marketing and brand management.
As a senior communication manager at Medtronic, Laura leads public relations strategy for the Peripheral Vascular Health (PVH) business. She leads media relations, crisis communications and external executive thought leadership for PVH. Laura previously worked in public relations for Blue Cross and Blue Shield of Minnesota, where she focused on media relations, crisis communications and content marketing.
Laura holds a master’s in business administration (MBA) from the University of St. Thomas and a bachelor’s in public relations from Drake University. She has been an active member of Minnesota PRSA since 2004 and was a PRSSA member from 2000-2004.
Director
Amie Hoffner
Amie Hoffner is the vice president of corporate communications at American Dairy Queen Corporation (ADQ), the parent company of more than 7,500 DQ restaurants in 20 countries. In this role, Hoffner leads a team of corporate communications and meetings, events and travel practitioners responsible for managing the company’s reputation worldwide.
Prior to her time at ADQ, she led corporate communications, financial education and meetings, events and travel at TCF Bank. Hoffner also worked in communications at Target Corporation, Nexstar Broadcasting, Corel Corporation, Primera Technology and Weber Shandwick. She began her career in broadcast journalism working in the investigative reporting unit at WCCO-TV and as a reporter and anchor at KCCO-TV.
Hoffner also teaches in the Professional M.A. in Strategic Communication program in the Hubbard School of Journalism and Mass Communication at the University of Minnesota, and has served as a national PRSA Silver Anvil Awards judge.
She has won several professional awards, including national PRSA and SABRE awards in integrated communications and social marketing.
Hoffner holds a master’s degree in communications management from Syracuse University and bachelor’s degrees in communications and women’s studies from Hamline University.
Director
Dan Jasper
With great respect for the history of Mall of America and the impact it has had on our region, Dan leads the MOA teams whose responsibility and focus is to share those stories in an authentic and responsible manner. These areas include public and media relations, social media, community relations, international and domestic tourism, as well as the Mall’s communication hub ESP (Enhanced Service Portal), His other responsibilities include the overall communications strategy for the Mall, crisis communications management, public affairs, building strong national, regional, and local media connections, and serving as primary spokesperson.
Dan serves as senior executive leading communications and related areas within the marketing group. He also advises sister properties American Dream NJ and West Edmonton Mall on strategic communication issues.
Director
Kerstin March, APR
Kerstin March, APR, is the vice president of Communications at Northmarq, where she leads corporate communications and public relations. Throughout her career, she has had the privilege of working in diverse public relations roles, ranging from agency to in-house positions at both public and privately held companies, as well as building her own consulting business. After joining PRSA at the start of her career, Kerstin went on to earn accreditation and then receive recognition as a Minnesota Classics and national Silver Anvil Award recipient.
Kerstin studied literature at Oxford University and holds a bachelor’s degree in English from St. Olaf College. Additionally, she is an internationally published author of two contemporary novels.
Director
Meredith Moore
As president of Leverette Weekes leadership development and communications agency, Meredith works with entrepreneurs and business executives to create effective corporate social responsibility strategies, coach high performers, and build meaningful relationships with media. For more than a decade, Moore has dedicated her career to helping executives inside and outside of corporate America have a positive and lasting impact on their organizations and the world.
During her time in Fortune 500 companies, Meredith led award-winning global CSR initiatives and external brand engagement resulting in recognition as a diversity leader and talent developer. Meredith's writing explained McDonald's corporate commitment to advancing women globally, resulting in the corporation receiving the prestigious Catalyst award in 2011. Meredith's book, Getting Unstuck: A Guide to Moving Your Career Forward, shares her lessons from helping women navigate past the glass ceiling in 119 countries, resulting in the most diverse senior leadership team in the history of McDonald's.
Meredith has a B.A. in journalism from Howard University, a Master of Science in Managerial Communications from Northwestern University, and is a 2021 Black Venture Institute fellow.
Director
Darryl Sellers
Darryl Sellers is the Public, Media Relations & Communications Consultant/Strategist for Hennepin Healthcare’s Research Institute. Darryl’s role includes public and media relations, interviewing doctors and other leaders and storytelling. He’s also creating strategies to amplify doctors’ voices about the organization’s commitment to diversity in research.
He is a Minneapolis native who has more than 20 years of experience, which includes public and media relations, communications, and seven years in TV news with stints in the Rochester-Austin and Saginaw-Flint markets. Darryl is noted for his experience shining a light on organizations making positive societal changes, helping them share with more people how they positively impact the world. He previously partnered with the Biden-Harris Administration’s “We Can Do This” Covid-19 Public Education Campaign which had the mission to bring more vaccine equity to 80+ Black communities, amplifying the voices of doctors with the W. Montague Cobb Institute/National Medical Association, the oldest largest national network of Black doctors in the U.S.
Director
Rico Paul Vallejos
Rico Paul Vallejos is an award-winning creative director, advertising copywriter and journalistic feature writer. He is Chief Creative Officer at RicoLatino LLC and has taught Multicultural Communications at the University of St. Thomas’ Master of International Management program (Graduate School of Business). He presents regularly on language, culture and DEI+ topics at marketing conferences, in corporate and educational settings and for professional associations and community groups. He studied cultural anthropology and sociolinguistics in England and Spain, doing fieldwork in the Caribbean and South America.
Rico Paul was born and raised in Buenos Aires, Argentina, lives in Wayzata, Minn., and has designed a Conversational Spanish Coaching service around the concepts of Neuroplasticity and Natural Language Acquisition. He is Trustee Emeritus at Hamline University, a Certified Trainer with the Hispanic Wealth Project and has extensive experience in nonprofit governance. His current board service is with Afton Press.
World cultures and languages are two constants in his life, as well as travel, usually to places where he can at least fake the local language. He's fully bilingual in American English and Latin American Spanish, learned some French in school and Portuguese in Brazil and over the years picked up a little Finnish, Italian and biblical Hebrew and Greek.