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National PRSA Webinar: How To Write Better, Easier And Faster

Thursday, July 18, 2019, 2:00 PM until 3:00 PM
Register Here

Keri Larson
National PRSA
Registration is not Required
“Other writing coaches tell you what to do. Ann shows you how.”— Roberta Laughlin, vice president, mutual funds marketing, Northern Trust Want to come up with fresher, faster, more inspired story ideas and writing insights? Welcome to the wonderful world of the writing process and creative process. In our writing-process webinar—Write Better, Easier and Faster— you’ll master a five-step creative process that helps you produce more and better ideas. Specifically, you’ll learn how to: Write while washing the dishes: Find out why taking a walk, a nap or a break is actually part of the creative process. Treat writer’s block, procrastination and formulaic thinking: When you understand the creative process, you can end-run some of the common problems that writers and editors face. Avoid “creative incest”: Stop creating communications that are dull replicas of the same thing you did last year—and the year before that. Take five simple steps to a new idea. The more you understand how your brain creates, the more creative you’ll be. Lead better brainstorming sessions. Help your group dream up more bright ideas with one simple trick. Practice Papa Hemingway’s advice on the creative process. Find out what to do after you come up with your brilliant idea. “I can use these tools right away, right now!”— Dorothy Tate, public relations manager, Iowa Soybean Association