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This is not a “preaching to the choir” webinar, but a webinar to educate and equip organizational change. We encourage white males to attend, short of saying, “Hey you, white man, come to D&I.” In “What it’s like to be Black in PR,” a short documentary released by PR Week, participants vocalized their opinions of representation and engagement in a PR agency, and called for a response by corporations to insist on diversity within the contracted PR teams. This video highlights the struggle of inclusivity that is difficult to measure and understand without having a conversation with underrepresented populations. However, research and data exist that can help management and leadership build the basic foundation to nurture an inclusive environment. Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment. Fundamentally, we have often divorced the personal from the business; however, as the landscape of organizational visions and missions change, the business sphere that has often been described as amoral must engage questions of morality, philosophy and psychology to ensure the longevity of firms and agencies. Viewers will be challenged to respond to diversity and inclusion mandates and a future that calls for action in the face of moral injustice. By the end of this webinar, participants will be able to: Construct one of the basic models of minority experience within organizations. Understand the best practice responses to diversity mandates. List initiatives used to build inclusive environments.