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National PRSA Webinar: Metrics Mean Money: A Communicator’s Guide to KPIs and Measurement
Whether an agency, consultant, or in-house, if you can’t show the tangible business impact of your communications efforts, you won’t have a job for long.
In this webinar, Ben Butler, APR — founder of the acclaimed brand PR agency Top Hat — will present Silver-Anvil-winning client case studies to show practical applications for measuring and quantifying your communications efforts.
Butler will also explain the importance of tracking metrics, applying measurement practices that make sense for your organization, and understanding what KPIs are important for your communications.
By the end of this webinar, participants will be able to:
Define what KPIs are and which ones to track based on your organization’s goals.
Interpret metrics and data and where to find your key data.
Present the results of your communication efforts in a way that relates back to your organization’s business goals and makes sense to your supervisors and C-suite.