PR Skill Spark
At PR Skill Spark, college students and recent grads are invited to attend a day of workshops that will help them excel in their future Public Relations careers. The hands-on workshops, led by communications professionals, will cover techniques that are utilized daily within the industry, including essential writing and media relations skills. Demonstrations will offer an inside look into the PR profession and help students understand the type of expertise employers are looking for.
1101 W River Pkwy #400
Minneapolis, MN 55415
Schedule (subject to change):
9:00 – 9:30 a.m.
Check-In and Breakfast
9:30 – 9:45 a.m.
- Greg Zimprich, APR, Fellow PRSA, Medtronic
10:00 – 10:50 a.m.
- Keegan Leddy, Padilla
Building media relationships and pitching stories to reporters are entry-level skills that most PR jobs require. However, it’s not always easy to gain this experience without being in the workforce. Pitching 101 will give an overview of how to identify reporters and tailor pitches to ensure earned media placements.
11:00 – 11:50 a.m.
Tips and Tricks for Applying to the Annual PRSA Scholarship
Panel made up of past winner and judges:
- Jack Nachtigal, Carmichael Lynch (past scholarship winner)
- Janet Swiecichowski, APR, Fellow PRSA, CEL PR
- Eva Keiser, APR, the plural i
The annual Dr. Willard Thompson Scholarship recognizes students who excel in the study of public relations and communications by rewarding them with $1,000-$2,000 and a free PRSA associate membership. Learn essential tips and tricks for applying to the scholarship from a past winner and judges to make your entry a winning one.
Lunch and Networking/Resume Review
1:00 – 1:50 p.m.
How to Ace Your Writing Test
- Rose McKinney, APR, Fellow PRSA, Pineapple RM
When applying for an entry-level job in public relations, you’ll likely be asked to complete a writing test, which will evaluate your knowledge of PR and AP writing skills. This session will walk through various writing test prompts and give an overview of the most common writing mistakes.
PRSSA Members: $15
Non-PRSSA Members: $20