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Career Coffee: Propel Your Personal Brand (Virtual Event)

IMPORTANT UPDATE: Given the March 15 recommendation by the Centers for Disease Control and Prevention to hold off on any gatherings with 50 people or more until at least mid-May, we have decided to move our May 14 Career Coffee to a virtual event

Companies have brands. Products and services have brands. And, so do YOU! And it's up to you to define and demonstrate your brand. Do for yourself what you do for your employer’s or clients’ brand. In this interactive session, learn how to make your personal brand a career asset. Rose McKinney will provide an overview of brand strategy for career-minded professionals and then walk through the three steps necessary to distinguish yourself and propel you to personal fulfillment.
The Career Coffee series is free to Minnesota PRSA members. Register now!


Rose McKinney, APR, Fellow PRSA, Founder & President, Pineapple RM

Rose McKinney grew up in a family business – a wholesale electrical distributorship in Des Moines, Iowa. She had a head for business, but no intention of selling light bulbs. Instead, during a public relations class at Drake University, “the light bulb went on” when she realized the illuminating impact of brand and reputation.

Marriage, three kids, a dog, and now a grandchild, have created some lively detours throughout a fast-paced career at agencies of varying sizes and configurations. Along the way, she has served as president of Minnesota PRSA and on the Universal Accreditation Board. The Business Journals recognized her on its Top 25 list of Women to Watch, and Minnesota Business named her among the top 50 Women Who Lead. 

In 2011 Rose launched Pineapple RM, a thriving boutique agency in Minneapolis, which focuses on brand strategy and reputation management. When she’s not “doing” PR, she’s teaching it at Metropolitan State University, where she’s been an adjunct professor since 2005.

Date: Thursday, May 14, 2020
Program: 8:30am – 9:30am

Online via GoToMeeting. Access information will be sent one week prior to the event.

Virtual Host:

Thank you to our 2020 Annual Sponsors!


2020 Diamond Sponsor

2020 Emerald Sponsor


2020 Emerald Sponsor

Weber Shandwick 2020

2020 Sapphire Sponsor


Thursday, May 14, 2020, 8:30 AM until 9:30 AM
Online via GoToMeeting
Eva Keiser
Career Coffee
Registration is required before Thursday, May 14, 2020 at 12:00 AM
No Fee