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Beyond Ages: Engaging Employees at all Career Stages

Thursday, March 5, 2020, 5:00 PM until 7:00 PM
1101 West River Parkway, Suite 400
Minneapolis, MN  55415
Registration is required
Payment In Full In Advance Only
No Fee

Beyond Ages: Engaging Employees at all Career Stages

Successful companies come in all shapes and sizes, but they have one important thing in common: they believe their employees are their greatest assets. Employee engagement can impact a number of things, from talent acquisition/retention, to customer satisfaction, to financial performance/growth. Simply put, engaged employees are willing to go the extra mile for their company, customers and coworkers. But how many employees today are truly engaged, and how many aren’t? Turns out, two in five employees are completely disengaged with their current employers

With such a diverse workforce makeup, a one-size-fits-all approach to employee engagement just doesn’t cut it. Two employees of the same age, yet different career stages at their workplace, often want, need and are motivated by different things. How does a Newbie (3 years or less at the company) want to be managed, compared to a Straddler (4-7 years)? How do you best motivate a Seasoned employee (8-10 years) compared to a Sage (11+ years)? While many studies have explored the generational differences in the workplace, there’s much more to consider than just age when building an engagement platform. 

In this program, Padilla will share insights from its Engage by Stage study. By understanding how an employee’s preferences may vary by career stage, companies can learn how to best drive engagement across their organization – allowing them to retain and inspire talent of all ages and stages to build, grow and protect their business.

Natalie Smith
Natalie Smith, 
Padilla senior vice president and Corporate Practice employee engagement lead, is an expert in navigating the challenges of an ever-changing workforce and workplace. She works with clients who are going through substantial change, helping them to successfully navigate that change and, in the process, build a culture that engages employees and drives company performance. Her clients include Bridgestone Americas, CarMax, Dominion Energy, Performance Food Group and Wells Enterprises. At Padilla, Natalie is responsible for guiding the agency’s culture and employee engagement initiatives. She recently led an agency-wide effort to refine and reactivate the company’s values and culture after a series of acquisitions.

Julie McCracken
Julie McCracken,
Padilla senior director, leads the development and execution of large-scale employee engagement initiatives and integrated marketing and public relations campaigns for several national clients. Her expertise includes strategic planning, change communications, employee engagement, corporate social responsibility, national and local media relations, and sponsorship and event marketing. A member of Padilla’s Corporate Practice, Julie’s recent work includes leading the change management and employee engagement efforts for Dominion Energy, one of the nation’s largest producers and transporters of energy, and McKesson Medical-Surgical (ranked #5 on the Fortune 500) headquarters’ relocations. In addition, Julie manages business-to-business (B2B), business-to-consumer (B2C), internal engagement, corporate responsibility and sponsorship initiatives for clients such as Barnes & Noble College and TIAA.
Thursday, March 5, 2020; 5 – 7 p.m.
  • Registration / Networking: 5 – 5:45 p.m.
  • Program / Q&A: 5:45 – 7 p.m.


1101 West River Parkway, Suite 400
Minneapolis, MN 55415

• Limited visitor parking in building's lot, due to construction. Parking passes available on first floor lobby. First come first served. 
• Metered street parking is available on 11th Ave. and 2nd St. 
• Public parking at Riverfront Municipal Ramp, 212 9th Ave S.

PRSA Members: $25
Non-members: $35 
Retirees: $5
Students: Free

Thank you to our 2020 Annual Sponsors!


2020 Diamond Sponsor

2020 Emerald Sponsor


2020 Emerald Sponsor

Weber Shandwick 2020

2020 Sapphire Sponsor