We’ve all heard the advice that networking is important for our careers. It really does take a village to have a successful career; people who provide you with information, connect you to others, help you get your job done, advocate for you, mentor, guide, and sponsor you. To create the type of network that supports your ambition, your efforts must be intentional and purposeful. In this Career Coffee discussion, we’ll explore creating a network of advocates that works for you including the creation of a personal board of advisors.
The Career Coffee series is free to Minnesota PRSA members. Register now!
Heather Cmiel, APR, 3M, is a marketing communication strategist at 3M Health Care where she specializes in strategic marketing communications efforts for 3M's Medical Solutions Division. She has experience handling coordination and implementation of strategic communications programs, product launches, media relations/corporate visibility programs, marketing/brand management initiatives, social media engagement programs and consumer education platforms. Currently, she oversees communications strategy for the Global Medical Respiratory business.
Prior to joining 3M, Heather held roles at Bellmont Partners, Weber Shandwick and Maccabee Group. Heather has received a number of awards for her work, including the RACie “Innovative Marketing Campaign of the Year” and the Halo Silver Award for Special Event of the Year.
She is an accredited member of PRSA and served as chapter president in 2017. Heather also founded the Alphabet Bash, Minnesota’s marketing, communications, public relations and advertising communities’ premier networking event that ran from 2006 – 2013. Heather currently serves as the marketing and communications board director for Dress for Success Twin Cities.
Heather lives in Bayport with her amazing husband and two dogs.
Joel Swanson, APR, MACT, is a strategic connector and fixer – spanning almost 30 years of guiding communications and marketing strategy in highly regulated, fast-changing industries, such as financial services and health care. Over the past year and a half, Joel rebuilt the public relations and marketing function for Affinity Plus Federal Credit Union – with record results. Previously, he's helped ignite movements, launch brand phenoms and modernize marketing and communications functions as in-house or agency counsel. Joel has become a sought-after coach and speaker, counseling C-suite executives and Boards of Directors on critical issues facing brand and reputation, including navigating digital marketing strategies.
Date: Thursday, August 20, 2020
Program: 8:00am – 9:30am
Online via GoToMeeting. Access information will be sent one week prior to the event.
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