help_outline Skip to main content
Add Me To Your Mailing List

News / Articles

Minnesota PRSA Honors 2019 Local Achievements in Communications With Virtual Event

 | Published on 6/26/2020

Media Contact: Ayme Zemke

azemke@beehivepr.biz

651-789-2235

 

Minnesota PRSA Honors 2019 Local Achievements in Communications With Virtual Event

Padilla takes home Best of Show at 42nd annual Classics Awards; 32 other award winners formally recognized 

                                       

MINNEAPOLIS (June 26, 2020) – For the first time ever, the Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) celebrated the 42nd Annual PRSA Classics Awards virtually on June 25. The Classics Awards celebrates the best and brightest PR and communications efforts executed within the chapter’s territory, which includes Minnesota, the Dakotas and western Wisconsin.

 

“We wish we could have all come together in person but we wanted to still find a way to come together virtually and celebrate all of the great work that our colleagues have done,” said Dan Hauser, APR, and current president of the Minnesota PRSA chapter. “I’m so proud and grateful for the way that our chapter has come together to show support for one another and celebrate these incredible achievements. We are truly a community that comes together to support one another.”

 

During this year’s virtual ceremony, which was hosted by Kim Insley (Digital River) and Camille Hepola (City of Brooklyn Park), there were a total of 33 awards handed out, honoring professional achievements from 2019, with 29 awards recognizing outstanding communications programs and strategic communication elements and tactics, and two recognizing outstanding community work and two recognizing scholarships.

 

In a highlight of the ceremony, Weber Shandwick was a finalist in eight award categories with its campaign of Insight to Action: Driving Pork Demand with Actionable Insights, taking home five awards. The initiative helped open the door to key sales meetings to targeted customers like Target, Walmart, Hormel and Cisco. Weber Shandwick is a New York-based communications firm with a large presence in Minneapolis that has clients such as Honeywell and Medtronic.

 

2019 Best of Show Award

Padilla took home this year’s Best of Show for Student’s Stories Shed Light on Health Inequities. The entry received the highest overall score. Padilla is a communications and marketing agency based in Minneapolis. The agency focuses on many different industries including, technology, food and beverage and higher education.

 

Donald G. Padilla Distinguished Practitioner Award

Minnesota PRSA recognized Medtronic’s Greg Zimprich, APR, PRSA Fellow, with the Donald G. Padilla Award. This award recognizes an individual who has demonstrated outstanding leadership and contributions to the profession of public relations, has contributed to the mission of PRSA and has volunteered their time and talents toward making our community better. Zimprich, the 2019 Minnesota PRSA chapter president, was nominated for his leadership and outstanding PR contributions to organizations and higher education intuitions.

 

Rising Star Award

Katie Volney, of broadhead, received this year’s Rising Star Award. This award recognizes the passion of the next generation of PR leaders and awards a young professional with three to seven years of post-undergrad experience. Volney was nominated by colleagues for her commitment and dedicated learning of the PR profession.

 

Dr. Willard Thompson Scholarship

Gaokia Mindy Lee, a recent graduate of Metropolitan State University and part of the University of Minnesota Chapter, received a $2,000 scholarship through the Dr. Willard Thompson Scholarship program. Laura Kerwin, part of the University of Minnesota Chapter, was granted a $1,000 scholarship.


Student Classics Winners

 

News/Feature Writing

McKenna Fury, Minnesota State University, Mankato – Media day Press Kit

 

PR Campaigns

Augustana University – Augustana Sustainability

 

Personal Branding/Portfolio

Celeste Russell

 

Digital Projects

Augustana University – Sioux Falls Disability Awareness Commission Plan


Classics Awards Program Winners

 

Community Relations

Exponent PR– Hometown Pride: Powered Locally

 

Integrated Programs: B2B Products

Exponent PR – The Copernicus Project: the Future of Food Takes Center Stage at SXSW

 

Integrated Programs: Consumer Products

Exponent PR Life is Butter in Vermont: The National Launch of Vermont Creamery

 

Integrated Programs: Consumer Services

Carmichael Lynch Relate Hitched At Helzberg

 

Integrated Programs: Government/Non-Profit

FoodMinds, a division of Padilla – A Recipe for Success: Fruits and Veggies are Key Ingredients for Healthier, Happier Lives

 

Integrated Programs: Health Care

Padilla – The 16 Vaccine Educational Initiative

 

Internal Communications

Carmichael Lynch Relate – Hitched at Helzberg

 

International/Multicultural Public Relations

Padilla – Students’ Stories Shed Light on Health

 

Marketing Products

B2B: Weber Shandwick – Insight to Action: Driving Pork Demand with Actionable Insights

 

Marketing Products: Consumer

Carmichael Lynch Relate – Igniting fan love for Post Hostess Twinkies Cereal 

  

Public Services

Exponent PR – Proof Points: Affecting Change for Healthier Pregnancies

 

Reputation/Brand Management and Institutional Programs

broadhead – Beech-Nut Moms: Unlock the Power of Advocacy to Build Personal Brand Relationships

 

Special Events/Observances

Less than seven days/Budget greater than $20,000: Padilla– Timing is Everything: Making MEDA’s Million Dollar Challenge More Eventful

 

Less than seven days/Budget less than $20,000: Animal Humane Society – National Animal Shelter Week

 

More than seven days/Budget greater than $20,000: Carmichael Lynch Relate – Hitched at Helzberg


Strategic Communication Elements Awards

 

Annual Reports

Exponent PR – CHS Annual Report: Focused

 

Brand Research and Insights

Weber Shandwick – Insight to Action: Driving Pork Demand with Actionable Insights


Content Marketing

Weber Shandwick – Insight to Action: Driving Pork Demand with Actionable Insights

 

Creative PR Tactics

Carmichael Lynch Relate – Hitched at Helzberg

 

Digital Execution

Weber Shandwick – Creating Community through Conversations

 

Feature, Speech and Public Relations Writing

Weber Shandwick – Spotlighting Research with Xplore Innovation Spotlight

 

Influencer Outreach

Exponent PR – Harnessing the Power of Lawnfluencers

 

Media Relations

Budget greater than $20,000: Carmichael Lynch Relate – Igniting fan love for Post Hostess Twinkies

 

Budget less than $20,000: Animal Humane Society – Celebrating National Animal Shelter Week

 

Multimedia

Weber Shandwick– Operation: Newsletter

 

Newsletters

Weber Shandwick – Insight to Action: Driving Pork Demand with Actionable Insights

 

Social Content Series

Exponent PR – Stepping Up to the Competition

 

Social Media Productions

Budget greater than $10,000: Exponent PR – Tag Responsibility, Keep Jackson Hole Wild

 

Special Purpose Publication

Weber Shandwick- Insight to Action: Driving Pork Demand with Actionable Insights


About Minnesota PRSA

Minnesota PRSA is the ninth-largest chapter of the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. A strong, active part of Minnesota’s communications community since 1953, Minnesota PRSA’s membership is comprised of nearly 300 corporate, agency, independent, non-profit and government public relations professionals from Minnesota, the Dakotas and western Wisconsin. Through its programs and services, Minnesota PRSA delivers on its mission of engaging members at every stage of their careers with the knowledge, resources and connections to achieve professional excellence, drive ethical and strategic outcomes, and advocate for the profession.