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May 14: Purposes & Values: When You Can't Do Right For Doing Wrong

Tuesday, May 14, 2019, 2:00 PM until 3:00 PM
Keri Larson
National PRSA
Registration is required
No Fee
Increasingly, brands are moving away from concentrating purely on the price, features, and quality of their products and services in marketing campaigns. Instead, they are beginning to focus on less tangible areas such as values and beliefs. Why is this shift taking place and what is driving it? For brands who make this move; does it reap only benefits, or are there also hidden pitfalls? By the end of this course, participants will be able to Define what values-based marketing is Understand why there has been a shift to brands marketing based on their purpose and values Describe the benefits of purpose and value-driven marketing Understand the risks to reputation that brands who follow this path may be prey to This webinar and its content are sponsored by: crisp