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July, 2020

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In response to the COVID-19 crisis, world-famous spirits maker Brown-Forman, the parent company of Jack Daniel’s, acted swiftly.

Brown-Forman Public Relations Director Svend Jansen will share their experiences in PRSA‘s July 14 Storytellers webinar, From a Distillery to Making Hand Sanitizer During COVID-19. He will explain what led to the decision to use one of their distilleries to produce hand sanitizer for the community. You will also learn how the company partnered with others to distribute to a wider area.