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May, 2019

Thursday
2
International Market Square
5:30 PM
Tuesday
7
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Tuesday
7
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With the rise and infiltration of voice assistants into our daily lives, what does this mean for PR and communicators’ content strategies?

With the rise and infiltration of voice assistants into our daily lives, what does this mean for PR and communicators’ content strategies?

Learning Objective:

Align traditional strategies with digital capabilities and voice technologies.
Thursday
9
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ou have been working months on your research and your rationale for your killer campaign and finally you get that coveted ½ hour with the boss to make your case. Now what?

Instead of sweaty palms and sleepless nights, this webinar will teach you the top 5 mistakes to avoid when you finally get to make the pitch to the boss, along with tips for acing your presentation.

Today, we are being tasked with providing more quantitative data, more analysis and more reporting. But we also have little time to spend on exploring all the details. So, when you have the attention of the decision makers, you need to make metrics and numbers more relevant, meaningful and memorable. And that is where data visualization becomes your secret weapon. When done right, data visualization can help your colleagues and your boss not only understand and retain information, but it also lends credibility to your message.

Join us for this webinar to learn the importance of data visualization and gain valuable tips to improve the delivery of data and analysis in your presentations to impact how you are perceived.

And nothing builds collaboration like storytelling. Data storytelling allows you to build your case, and answer the all-important questions your boss is going to ask such as:

What is working?
What is not working?
What will success look like?
What will I get for my money?
And in all cases – WHY?
By mastering the art of data visualization, you can build trust and respect, gain credibility, and create collaboration among your peers and your colleagues. It may not get you the promotion you are hoping for, but it may get you the budget approval you wanted from the boss!
Tuesday
14
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Increasingly, brands are moving away from concentrating purely on the price, features, and quality of their products and services in marketing campaigns. Instead, they are beginning to focus on less tangible areas such as values and beliefs. Why is this shift taking place and what is driving it? For brands who make this move; does it reap only benefits, or are there also hidden pitfalls?

By the end of this course, participants will be able to

Define what values-based marketing is
Understand why there has been a shift to brands marketing based on their purpose and values
Describe the benefits of purpose and value-driven marketing
Understand the risks to reputation that brands who follow this path may be prey to
This webinar and its content are sponsored by:

crisp
Tuesday
14
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Whether you call it work-life balance, work-life integration, family friendly or a flexible workplace, how we approach work and our lives outside of work can result in greater productivity, increased employee retention, improved health, and happier p
Tuesday
21
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This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business.

The phrase “damned if you do, damned if you don’t” has never seemed more relevant. Today, consumers expect companies to speak out on divisive issues with the goal of making a positive social impact. Yet brands need to be careful not to be perceived as opportunistic or inauthentic. If they are, consumers are as likely to boycott as they are to advocate. So how do brands avoid backlash?

This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business. Brad MacAfee, CEO and senior partner at Porter Novelli, will share a process to identify the appropriate moments in time when a brand can and should have a voice. We will discuss decision-making scenarios, possible outcomes and tactics brands need to evaluate before engaging in any topical, fraught or otherwise delicate public discussion.

By the end of this webinar, participants will be able to:

Understand how brands can address social justice issues in a way that is in alignment with their values and business.
Debate decision-making scenarios, possible outcomes and tactics brands need to evaluate before engaging in public discussion.
Define a process to identify appropriate moments in time when a brand should take a stand.