Events - Future Events View

What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.

By the end of this webinar, participants will be able to:

Know the potential of Accreditation to advance their careers.
Describe the value of the Accreditation process.
Understand how to pursue Accreditation.

Culture is increasingly at the heart of today’s biggest corporate scandals, and dysfunctional corporate culture often manifests itself in unethical and even illegal behavior. Harassment at a major network? Fueled by a culture of sexism. Fake accounts at one of the country’s largest banks? Driven by a leadership team that believed in performance-at-all costs and led others to believe in it, too. Often described as a company’s most precious asset, culture can just as easily be an organization’s biggest liability.

Break out your Lederhosen and brush up on your beer drinking songs because it‘s Oktoberfest time! Join IABC, MIMA and PRSA for a networking happy hour at Bauhaus Brew Labs in Northeast Minneapolis on October 1. No agenda. Just networking (and beer).

This event is free for members of any of the organizations and $10 for nonmembers.

Accountants have CPA. Doctors have MD. Lawyers have Esq. We have APR.

If you have been thinking about joining the ranks of thousands of practitioners across the United States who have earned their Accreditation in Public Relations (APR), the time is now. Get Accredited.

The construct of a work-based “jobs” has its roots in the Industrial Revolution. And, needless to say, the world has changed since then - not the least in both the place and the way we work.

Today, the workplace is dramatically evolving to foster better, faster, stronger productivity and creativity. From shared enclaves and flexible project bars to the traditional office, the physical space where we collaborate varies widely. And, as professionals, we could be in office or remote or a telecommuter: the different ways we work has grown exponentially over the last decade.

Navigating changing work environments has implications both as we experience new ways of working as well as support the same changes as communicators, e.g. change communications. The challenges of communicating across differences - ages, workstyles, personalities - is as present in a new or open workplace, as it is in channels and tools.

In this Career Coffee we’ll come together to learn more about the changes, and the power behind people coming together in evolving workspaces. Hear from our experts (see below) as they share research, business and employer perspectives as well as insights into what employees are seeking in a workspace today.

At PR Skill Spark, college students and recent grads are invited to attend a day of workshops that will help them excel in their future Public Relations careers. The hands-on workshops, led by communications professionals, will cover techniques that are utilized daily within the industry, including essential writing and media relations skills. Demonstrations will offer an inside look into the PR profession and help students understand the type of expertise employers are looking for.

Save the date! More details coming soon!

Move People to Act
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic.
Indeed, the secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests. Which is fine, as long as you’re talking to yourself.)

Move readers to act with a four-step process for giving people what they really want.

In this webinar, you’ll learn a four-step process for moving readers to act by giving them what they really want. Specifically, you’ll learn how to:

Take advantage of the formula readers use to determine which messages to pay attention to (and which to toss).
Tap two rewards of reading you can use to boost audience interest in your message.
Answer the No. 1 question your reader is asking, regardless of your topic, medium or channel.
Make a two-minute perspective shift to focus your message on the value to readers — not on “us and our stuff.”
Use a three-letter word that magically makes your message more relevant to your readers.

“I learned more about writing in two days than in four years of college and six years of practice.”— Samantha Jorgensen, public relations and social media manager, Charles River Labs

Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point.

By the end of this webinar, participants will be able to:

Replicate formulas to make any type of writing more succinct and accessible.
Transform boring corporate monotone into fun and engaging copy, while still respecting your brand voice.
Write copy that gets easily approved, faster, with no erro

Save the date! More details coming soon!