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1101 W River Pkwy #400
Minneapolis, MN 55415
As you move into your professional career, or even as you plan for your senior year, networking and personal branding can play a crucial role. We invite you to mark your calendar now and plan to join us at the June Career Coffee – details below – to receive advice from the experts and network with other members. We keep the group small so it’s a great way to get your questions answered.
t’s never been harder, yet more critical, to get and keep the attention of your workforce. In this webinar, we’ll explore why making great content matters, changes you can make tomorrow and how you can ultimately compete with cat videos!
This webinar is designed to get participants thinking differently about their internal content strategies and ultimately how to better connect with employees for improved business performance. We’ll start with a grounding in today’s world and paint a picture of how distracted (and distractable) today’s employees are, and why creating breakthrough content is more important than ever. We’ll then shift to introducing a 5-part model for creating great content ranging from sharpening up the message, expressing it in a way that maximizes creativity and impact, delivering it in a receiver-centric way and measuring effectiveness. Along the way, we’ll solicit feedback and contributions from the group to get conversation going, and share content examples from companies we admire to spark further thinking.
By the end of this webinar, participants will be able to:
Learn how to make the business case for improved employee content and apply a simple model to help them organize their strategies.
Understand the best-in-class content examples in creating content from other companies.
Discuss their current content challenges with peers to determine areas they can improve and explore when they return to work.
Christopher Hannegan, independent senior adviser
The Global Capability Framework launched in April 2018 is now the international benchmark for measuring personal and team capability. How do you and your team measure up?
In response to overwhelming demand from its members including PRSA and the Global Alliance for Public Relations and Communication Management, the worldwide confederation of professional bodies in our field called for a Global Capability Framework (GCF). The aim was to set an international benchmark for practitioners around the world. Developed by researchers and professional associations across seven continents, the GCF was launched in Oslo in April 2018. This webinar creates an opportunity that members of PRSA will have to find out about the GCF and to test themselves against it. Professor Anne Gregory from the U.K., who directed the research, will outline how the Framework was developed and then describe how it can be used by individuals, teams and organizations. You also will have an opportunity to benchmark yourself and plan your own professional development by using the specially commissioned software to produce your own unique profile. Supported by PRSA, the Global Capability Framework is free for all members and is linked to a set of resources that will help you on your professionalism journey.
By the end of this session, participants will be able to:
Analyze how and why the Global Capability Framework is relevant to their professional development.
Test your PR and Communication Capability Framework.
Map out a professional development plan for the next one to five years.
Anne Gregory,Ph.D, Professor of Corporate Communication, University of Huddersfield
Access information sent via calendar invite
Medtronic Inc, 710 Medtronic Pkwy NE, Minneapolis, MN 55432
University of Minnesota
Technology and communication is evolving and the PR and marketing landscapes continue to shift. Please join us for a half-day “Digital Storytelling” Workshop featuring amazing local professionals who are finding success telling stories through digita